Wenzhou Textile Shoes: Hot Markets In Europe And America

　 Recently, 6 water production lines of Ruian Yun Jiang rubber shoes factory are working overtime, ordering goods for German Deichmann supermarket shoes. After two or three months of foreign trade orders, five or six production lines are working overtime. This is a recent portrayal of Wenzhou's textile shoe manufacturers. According to the statistics of Wenzhou customs, Wenzhou textile face shoes exported 149 million US dollars in 1-5 this year, up 42.14% over the same period last year.

It is reported that Ruian Rubber shoes Enterprises are basically concentrated in Xian town and Fei Yun town. The two towns are only three or four kilometers apart. The enterprises in the town are mainly domestic, while the Yunzhou District in Fei Yun town is mainly exported. According to the reporter, there are 178 rubber shoe enterprises in Yunzhou District, which have been certified by industry and commerce, and the number of enterprises or family workshops without business registration is far more than that.

Orders are mainly from European and American supermarkets.

Germany Deichmann large footwear retail supermarket, German LIDL supermarket, American WAL-MART supermarket and so on are all Wenzhou. Spin The main partner of shoe manufacturers. It is understood that giant one group Co., Ltd. is mainly for Spain's ZARA and Germany Deichmann (Europe's largest footwear retailer) OEM processing. According to Zhejiang Ampang shoes industry Yang Yu Di, vice president of the company, estimates that about 70% of Ruian's Yunzhou area is cooperating with supermarkets in Europe and the United States.

Most of the foreign trade orders of Zhejiang Ampang Shoes Co., Ltd. came from the LIDL supermarket in Germany. Last year, the company exported 3 million pairs of rubber shoes. "Before making OEM for cocks, KAPPA and other famous brands, but now the share is less and less." Yang Yudi, deputy general manager of the company, said that the order profit of the brand is relatively high, but often it is a large quantity and a lot of requirements. If there is a slight defect, it will be returned. The orders of large supermarkets, though low in profits, have large orders.

Large supermarkets abroad often try to check the shoes first, but the number of them is very large. Zhejiang Ampang Shoes Co., Ltd. has taken the written test list of LIDL supermarket in Germany, and only 3 pairs of shoes have been placed in 200 thousand pairs. At the same time, WAL-MART supermarket's trial list is 5 300 thousand pairs. The order of a brand is usually only tens of thousands of pairs. "At least once, the style of a rubber shoe is only 16 pairs." Yang Yudi said.

In Ruian, along the Yangtze River Road for nearly 15 years, Ruian Yun Jiang rubber shoes factory was originally built for domestic sales and foreign trade. Later, through cooperation between foreign trade companies and Germany Deichmann, quality and environmental protection all met the requirements of the other party, thus forming a long-term cooperation. Now, the 6 production lines of Ruian Yun Jiang shoes factory are doing the order of Deichmann supermarket, and the person in charge of Chen Ya said, "light Deichmann orders are busy enough."

The sale is due to the decline in purchasing power of European and American consumers.

Giant one group Co., Ltd. exported 7 million 500 thousand pairs of textile surface shoes in 1-5 this year, accounting for 20% of the company's export share, an increase of 25% over the same period last year. Deng Yunshou, manager of the foreign trade department of the company, told reporters that the export volume of the company's textile face shoes has been growing faster than leather shoes in recent two years. According to statistics of Ruian shoe and Leather Association, which is the most concentrated in rubber shoes enterprises, the export volume of rubber shoes in Ruian increased by 20% in the 1-5 months of this year.

Deng Yunshou said that mainly the textile surface shoes are many kinds of tricks, the price is low, deeply loved by foreigners. "After the financial crisis, the consumption ability of the European and American countries has been relatively sluggish, and expensive leather shoes have not been bought, so you can buy cheap rubber shoes." Lin Changwu, chairman of Ruian Hui Li Shi shoes limited liability company, said that the cloth shoes with average export price ranging from 15 yuan to 35 yuan were very popular in Europe and America.

Zhu Juhua, manager of the foreign trade department of Wenzhou Jindi shoes industry Co., Ltd., said that the shoes made of textile materials are more environmentally friendly and free from the influence of quotas and anti-dumping.

At present, the rubber shoes industry still needs to rely on intensive labor force. It is precisely because of the dense labor force in the Yunzhou area and low pay. Orders in Guangdong and Shenzhen are slowly flowing to Yunzhou. Lin Zhenguang, chairman of Ruian Fei Yue Shoes Co., Ltd. is worried about this. Although the number of orders has been increasing, the expansion of enterprises has been hindered, labor costs are rising, raw material prices are rising, and the profit margins of enterprises are getting smaller and smaller.