The Future Strategy Is E-Commerce Plus SNS.
July 5th,
General manager of Pat net
Liu Chunning expressed his views on the operation of e-commerce in China last weekend. He said that at present, the development of e-commerce should seize the opportunity of cooperation with SNS, and the future development strategy of PPG is "
Electronic commerce +SNS
"
He also revealed that Tencent will increase the integration of SNS with its patting network and QQ mall.
Pat net is Tencent's C2C website.
Liu Chunning made the keynote speech at the 2010 China Internet investment fair.
He believes that the community needs e-commerce to form a business model of creating value.
Tencent has the largest SNS platform in China, but it has not done enough to integrate with e-commerce.
He said that combining SNS with Tencent is the most promising engine for e-commerce development, including community, portal, search engine, game and so on.
In his view, besides
Electronic Commerce
Besides, at present, China's SNS platform has not been able to find good money making projects, so it can seize the opportunity of e-commerce.
He predicts that the volume of e-commerce pactions in China will break through in 2012.
10000 billion yuan
The overall market will have an opportunity far ahead of the US and Japan in the future. By the end of 2010, 150 million of China's Internet users will be able to buy products through the Internet and become users of online shopping.
He also said that China has more opportunities for e-commerce. The proportion of e-commerce sales in China accounts for less than 5% of total retail sales, and the proportion in Japan, Korea and the United States is over 10%.
He said that the next 10 years will be the prime time of e-commerce. There will be more and more platforms to meet the needs of Internet users.
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