Intime Department Store Yintai Network Put Forward "Zero Shop"

On the morning of July 5th, Liao Bin, head of Yintai network, an e-commerce website at Yintai department, visited Sina Technology silver times, and exchanged views on the e-commerce strategy of Yintai department store. He said that the group had put the importance of "Zero Shop" to Yintai network.

He said that Shen Guojun, chairman of Yintai department store, mentioned at the annual meeting last year and the whole Yintai group that we will have a "zero shop plan" this year.

There are more than 20 stores in Yintai. From the earliest 12 years ago, the Yintai store in Wulin Square, Hangzhou, has more than 20 stores, and now there are more than 20 stores. Wulin Yintai is 1 shop, then 2, 3, 4, 5, 6, 7, 8, 8, and 8, but the sales of Yinlin is also the best one. It can sell more than one year, and it should be in the traditional department store.

In the company system, because the e-commerce shop has already had, so Shen Zong put forward a "zero shop plan", that is, the e-commerce can be said before all the traditional department stores, we can see that the whole group of the electronic commerce platform this "Zero Shop" attention.

In addition, as a group level, in fact, as a strategy, it must be considered in many ways. Why does Yintai want to do this?

In fact, if Yintai only wants to make money today, if his property is good or his traditional property is good, he has many directions to boost his performance immediately, but why does he want to do e-commerce?

In fact, e-commerce will still have a relatively long investment process, and there is also a certain risk exists. Of course, more of them are considering how to serve their users well, how to serve better and more users, through what form?

Through the expansion of a single store in the traditional physical sense, the expansion of one shop, one city, is also expanding the users and service users, but it is also through the Internet.