Can The Transformation Of Sleep Economy Of Textile Enterprises Open Up The "Blue Ocean"?

People seem to have a bias towards the textile industry.

Some people say that textile industry is a traditional industry, a sunset industry, and an industry without competitive advantages.

In fact, it is not.

Looking at Guangdong, Jiangsu, Zhejiang and other developed provinces, textile is one of the pillar industries in its starting period. From people's life, from clothing to home, from bedding to automobile interior decoration, from medical industry to sports industry, no one can leave textiles, and the spinning and weaving industry can be called the mother of industry.

What determines the competitiveness of the industry?

Pay attention to sleep economy, expand car interior and develop medical products. Constantly developing new products, new fields and new thinking, inject vitality into traditional industries.

Vitality begins with innovation.

It's hard to buy good sleep.

The sleep economy is booming. Forbes magazine estimates that the annual output value of the American Sleep economy has reached US $20 billion, contributing to countless sleep promoting prescription drugs and home textile products.

The new market pulsation, inter China 3542 is keen to catch.

In August 2008, the new home textile building of the factory was put into operation. Operate 。

Some people do not understand this. The textile industry has been struggling with the financial crisis. The whole industry has done everything possible to "seek money" to keep out the cold. Why did China 3542 move against the market?

Like most of the textile enterprises in China, Jihua 3542 used to produce for foreign businessmen only. yarn Intermediate products such as grey cloth. Fierce competition among competitors, product convergence, profit in the hands of foreigners. "The crisis shows that we will always live at the bottom of the global industrial chain and always have no say in terms of price, relying solely on such a way of development." Faced with difficulties, chairman Zhang Ming decisively decided to enter the terminal of the industrial chain.

The competition of traditional clothing industry is too fierce. Can we open up the blue ocean?

Entrepreneurs have a keen sense of smell and let him pay special attention to the potential demand of the market.

He discovered that with the improvement of people's living standard, the traditional covering function of home textiles has been developed into Healthcare Enjoy, help treatment body, moisture absorption, breathproof, mildew and bactericidal, and so on, can improve the quality of sleep beautifully bedding, and home textile market increases by 20% annually.

Seeing the sleep economy, China 3542 is making every effort to attack.

With the introduction of equipment and introduction of design talents, they have developed a series of high-end functional textile products with soft touch and unique antibacterial and bacteriostatic effects on improving sleep quality.

Now, China's 3542 has opened 8 home textile stores in Wuhan ocean department store, Xiangfan and Ezhou, and produced and sold nearly 100 thousand sets of home textile products every month.

The transformation of textile enterprises, inter China 3542, is a sample.

Looking at Jingchu, the choice of "blue ocean" strategy of textile enterprises is more than 3542 Chinese companies. The path of Wuhan Yu Dahua Group is the same.

In 2002, the supply of traditional yarn and grey cloth exceeded demand in the market. Overcapacity leads to vicious competition, and some enterprises even fail or fail. "Red Sea" competition is fierce, how to kill a blood route?

Innovative thinking, Wuhan Yu Dahua began to adjust the product mix, transform the way of development, and enter a new automotive interior market.

Today, they produce all kinds of automotive flame retardant decorative cloth by Wuhan Shenlong, Anhui Chery, Xiamen Jinlong, Hainan Mazda and other automotive manufacturers, production and R & D capability ranks third in the country. In this case, the annual sales revenue is over 100 million yuan.

From home textiles to car interior decoration, from Jihua 3542 to Wuhan Yu Dahua, in the highly competitive textile industry, they shun the "Red Sea" of homogenization and low profit, and enter the "blue sea" of differentiation, individuation and low cost. The "Red Sea" is ruthless, but the "blue ocean" is not a field without competition. "Enterprises still need to rely on innovation capability to achieve faster growth and higher profits." Zhang Ming can see clearly for the future.

Look at the whole province, the pace of product structure adjustment in textile industry is accelerating.

Take Hubei Yi Lian sunshine Silk Textile Co., Ltd. as an example, they focus on developing silk and other silk health products, with annual production capacity of 3 million bedding silk quilts, 1 million sets of pure silk garments, and 1 million other silk health products.

Look at Zhijiang Ogilvy Medical Products Co., Ltd., they are specialized in the production of medical textile dressings, and they are coming to the international market such as the United States, Canada, the European Union, the Middle East, Southeast Asia and so on. Last year, we realized sales revenue of 680 million yuan, and realized self operated export of US $27 million 120 thousand. {page_break}

According to the Provincial Light Industry and textile industry department, the traditional clothing products account for about 70% of the total textile products, and textile products such as home textiles, medical and health industries have developed rapidly, accounting for about 30%.

Adjustment and transformation have begun. I believe this is also a rational choice for traditional industries to remain vigour.