How To Manage Store Display By Clothing Agents

With the development of market economy and the increasingly fierce competition in business, especially after the pformation of market characteristics into the buyer's market, the competition for agents to compete around sales performance is becoming more and more intense.

At first, in order to avoid competition, agents make a big fuss about product selection, try to find differentiated products, but the homogenization characteristics of products are increasingly obvious.

In order to get rid of the confusion of product homogenization, operators begin to turn their attention to other characteristics that affect consumers' consumption decisions besides products themselves, and product display becomes an important business factor for agents to pay attention to.

Therefore, today's agents also pay more and more attention to store management of Direct stores and franchisees.

Brand Company's display is usually based on the new season's products.

Before the opening of the new store, there will usually be a trainer from the Brand Company who is going to the new store for on-site brand display training, and Brand Company has asked the exhibition manager of the agent to receive training at the sample shop of Brand Company.

They will conduct on-site display guidance for the brand's clothing display concept, store display techniques and so on.

However, in recent years, the competition in clothing market is more and more inclined to the competition of brand strength. Each Brand Company develops its own strength to increase its franchise and expand its scale.

There are also many garment brand enterprises to speed up the integration of funds to withdraw, expand other non garment industries, such as the development of real estate, catering, etc., to adopt extensive franchisees.

Under such circumstances, brand managers are often unable to take care of or supervise the display and supervision of shops around the country.

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In the face of all kinds of pressure on sales, store managers and shopping guides try hard to adjust their display and make efforts to promote sales, but the effect may not be satisfactory.

The reasons are as follows: first, there is insufficient training for staff display, and there is not enough training and regular exchanges before the exhibition. Two, the general cultural quality of shopping guide is not high, and there is no formal training in display design and practical experience. Three, the unscientific display management method of agents does not play a role in display.

This has led to the fact that agents are more willing to display and promote sales.

Improving the level of clothing display is one of the important ways to increase sales of the store. The agent should solve the problem of display design in the clothing store from the actual situation, combined with local characteristics, and ultimately achieve the goal of promoting sales, spreading the brand culture and achieving the greatest business profits.

Agents can enhance the display level of stores through two ways:

First, strengthen the training of display.

The business market is changing rapidly. Only by learning in time can we adapt to the pace of business.

For example, send staff to the Brand Company to receive training directly, or invite the company lecturing lecturing to teach the knowledge of brand display, or adopt other flexible training methods.

In commercial stores, the mobility of employees is very large. In order to maintain the stability of operations, agents should set up flexible training mechanism.

Second, expand cooperation and employment.

When a brand agency runs poorly, it is hard to be several at the same time.