Ministry Of Commerce: Guidance On Promoting Healthy Development Of Online Shopping

[issue number] business [2010]239

[release date] 2010-06-24

The competent departments of Commerce in all provinces, autonomous regions, municipalities directly under the central government, cities under separate planning and the Xinjiang production and Construction Corps:

I. guiding ideology and main objectives

(1) guiding ideology.

Guided by Scientific Outlook on Development, taking development as the aim, market orientation and enterprises as the main body, we should strengthen government guidance, innovate work methods, guide services, promote development by services, standardize in development, further play the positive role of online shopping in stimulating domestic demand and expanding consumption, and promote healthy and coordinated development of national economy.

(two) main objectives.

We should improve the service and management system, improve the legal and standard system, improve the trading environment, cultivate the market players, expand the online shopping area, standardize the trading behavior, promote the development of online shopping, meet the needs of consumers, and strive to reach the 5% part of the total retail sales of social consumer goods by the end of 12th Five-Year.

Two, work tasks

(three) cultivate the main body of network market.

Encourage production, circulation and service enterprises to develop network sales, and actively develop products and services that are suitable for online sales.

Cultivate a number of reputable, standardized operation of network sales backbone enterprises.

Develop online shopping mall with paction safety, perfect service, standardized management and orderly competition.

Build a safe, reliable, efficient and convenient third party online shopping platform, encourage small and medium enterprises and individual entrepreneurs to use platform to open up the market.

Promote

(four) broaden the field of online shopping.

We should expand the types of online shopping goods and services, expand the channels of online shopping, and meet the consumption needs of different levels.

Expand sales of clothing, household appliances, home furnishings, books, audio-visual, communications, digital, computers and accessories, automobiles and other commodities.

Vigorously develop railway, highway, civil aviation, ship ticketing, tourism and hotel network booking and services.

We should actively expand real estate, pharmaceuticals, health products, distance education, housekeeping services and other commodities and services that are suitable for online pactions.

Integrate community business service resources and develop community e-business.

Support the development of mobile e-commerce.

(five) encourage online and offline interaction.

Encourage circulation enterprises to store sales and support network sales.

Using the existing brand advantage, physical network resources and logistics distribution system of circulation enterprises, it will provide rich products, good reputation and excellent service for network sales.

Actively explore the interactive marketing mode of "online market" and "offline market", and expand sales.

Enterprises are encouraged to sell and purchase on the international market and expand the international market.

(six) attach importance to rural Internet shopping market.

Starting from the practical conditions of Internet application in rural areas, relying on the "new rural business network", combined with "10000 villages and thousands of townships" and "double hundred market projects", we will build a modern circulation system in rural areas, promote two-way flow of agricultural products and industrial products to the countryside, and expand new channels to increase farmers' income and expand rural consumption.

Enterprises and individuals who engage in online sales are encouraged to organize the supply of goods of good quality, low price and marketable goods according to the characteristics of rural consumption.

Encourage enterprises to rely on the outlets of home appliances, home appliances, and so on, and actively develop network sales for rural consumers.

Encourage the production and circulation enterprises to make use of the network to carry out the sale and distribution of agricultural products.

(seven) improve the supporting service system.

We should promote the standardization of network infrastructure services, promote the standardization of network access standards and cost standards, and promote the application of reliable electronic signatures.

We should promote the organic combination of bank payment business and online shopping, speed up the construction of Internet banking interconnection system, and promote the healthy development of the third party online payment business.

Support logistics enterprises to strengthen network and information construction, develop distribution services suitable for online shopping, and speed up the integration of physical distribution and network sales information system.

We should improve the software development, creative design, skills training, management consulting, credit rating, electronic certification, financing guarantee, advertising and other supporting service systems for e-commerce application enterprises.

We should encourage service providers to further enhance their professional service capabilities, optimize service models, improve service means, expand the scope of services, reduce the cost of services, and promote the application of e-commerce in related fields.

Universities, scientific research institutions and enterprises should be encouraged to train technical and managerial personnel to meet the needs of e-commerce research and development, application and promotion.

(eight) protect consumers' legitimate rights and interests.

We should guide the healthy development of the third party network trading platform, implement the business registration system of the network commodity management (service) enterprises, require the registration of personal real names by using the network platform to engage in business activities, and gradually implement the industrial and commercial registration system for the network sales individuals when conditions are met.

Improve website security measures, information security and confidentiality management system, user information security management system.

We will improve the online shopping after-sale service system, establish a shopping risk warning and consumer complaints handling mechanism, and implement the advance compensation system.

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(nine) standardize the order of network market.

In conjunction with the relevant departments, we should conscientiously implement the contract law, the product quality law, the consumer rights protection act, the postal law, the foreign trade law, the auction law, the electronic signature law, the Internet management regulation, the regulations on the registration and registration of foreign trade operators, the regulations on the management of futures trading, the law on the investigation and suppression of unlicensed business, and other laws, regulations and regulations, and improve the network market supervision system.

We must crack down on the illegal sale of illegal publications, contraband goods, fake and shoddy goods, prohibition of illegal financing, disguised futures, credit card cash, Internet fraud, network pyramid schemes, endangering the interests of the state, and providing consumers with information and profiteering.

Business operations involving administrative licensing commodities and services must be carried out in accordance with the relevant provisions in accordance with the relevant certificate of approval.

Guide foreign trade operators engaged in overseas purchasing business on the Internet to operate legally.

Three, safeguard measures

(ten) strengthen policy support.

Establish and improve diversified and multi-channel investment and financing system to meet the needs of online shopping development.

We should make effective use of financial funds to speed up the development of online shopping enterprises with good reputation and standardized operation, encourage all localities to study and formulate supporting policies and measures, and increase investment in network infrastructure construction and technological innovation.

Enterprises and financial institutions are encouraged to develop credit sales and consumer credit business for online shopping groups.

We encourage the third party e-commerce service platform to establish a regional e-commerce platform with qualified regions to support comprehensive and professional network fairs and exhibitions.

(eleven) improve the system.

We will conscientiously implement the Ministry of Commerce's Guiding Opinions on online pactions (Provisional) (Announcement No. nineteenth of 2007), "the opinions of the Ministry of Commerce on promoting the development of electronic commerce standardization" (commercial reform [2007]490), and the normative documents of the Ministry of Commerce on accelerating the development of e-commerce in the circulation sector (Commerce and trade [2009]540), and other domestic trade standards.

Research and formulate relevant management systems and standards in the important links such as information management, electronic contracts, trading behavior, commodity distribution, privacy protection and other aspects in online shopping, and promote the legalization and standardization process of online shopping.

We should speed up the establishment of a unified national credit information resource sharing mechanism, and improve the credit supervision and punishment mechanism.

We will improve the statistical system of e-commerce and conduct online shopping analysis and evaluation.

(twelve) improve the working mechanism.

The competent departments in charge of commerce should take the lead in establishing the relevant department liaison system for online shopping work. In accordance with the division of responsibilities, we should strengthen coordination and cooperation, carry out objectives and tasks, improve policies and measures, strengthen supervision and guidance, study new situations, solve new problems, and promote the healthy development of online shopping.

We should give full play to the role of intermediary organizations and trade associations in strengthening the self-discipline and improving the functions of supervision, coordination and service.

We should strengthen online shopping guidance, knowledge popularization and safety education through various forms and channels, so as to enhance the participation consciousness and risk awareness of enterprises and consumers in online shopping.

Online shopping is a new thing in the economic and social development. The competent departments in charge of commerce should fully understand the importance of promoting the healthy development of online shopping, and establish and improve the organizational guarantee system and working mechanism with relevant departments, organize and implement measures according to local conditions, so as to ensure the actual effect of the work.

The competent departments of commerce should implement the relevant situations, problems and suggestions of the present opinions, and request the Ministry of Commerce (Commerce and Services Division).