PEAK: Deepening The Internationalization Of Brands
2010 Chinese mainland
brand
Advancing side by side and increasing market share.
PEAK, which wants to brand internationalization, has been making frequent efforts to stir up the nerves of all sports people.
PEAK CEO Xu Zhihua said: "deepening the internationalization of the brand and promoting PEAK to become the world brand is the historical mission of PEAK as a national brand.
In 2007, PEAK officially became
NBA
Official market partners.
Following the signing of NBA star Sean Batil successfully settled in
Toyota
After the sports center, PEAK launched an all-around approach to NBA, and also added a strong color to PEAK's brand internationalization strategy.
In 2010, PEAK and Jiangsu satellite TV together to create the "one world famous" PEAK 5VS5 basketball challenge was also launched in full swing.
The competition will elect 100 best players in 12 city championship teams, and join the PEAK basketball training camp composed of NBA professional training team for cruelty training. Finally, potential players will go to the NBA training in the US and get the true story of Battier, Artest, Kidd and other stars.
What is more desirable is that the winners will still have the chance to participate in the NBA team trial and have the chance to become a NBA professional player.
Xu Zhihua said: "as a professional basketball brand in China, it is our bounden duty to support the development of basketball in China.
Therefore, the purpose of the PEAK 5VS5 basketball challenge is to tap the excellent basketball potential athletes in China and promote the development of Chinese basketball.
The personage inside course of study thinks: "in the Chinese basketball, especially the youth basketball quality training and the international further integration, the more specialized cause, the folk power's accession has provided the important support.
In particular, like PEAK, which is deeply rooted in the strength of basketball equipment and basketball culture, the high degree of fit between the development of basketball and its internationalization and specialization will bring more surprises.
It is understood that as the "first brand of basketball equipment in China", PEAK has been ranked first in basketball market share for several years.
At the same time, PEAK has carried out in-depth cooperation with many professional basketball events, especially in the field of NBA.
In 2007, PEAK formed an official market partner with NBA. At present, 13 NBA superstars have become spokesmen for PEAK.
In recent years, PEAK has launched a number of basketball games with NBA, such as NBA Star China trip, NBA Caravan and so on. It has been greatly welcomed and loved by basketball fans in China.
The "PEAK NBA youth basketball development plan" will also serve as an independent project brand, and will become a major activity in the future cooperation between PEAK and NBA.
In addition, there will be a variety of basketball activities in the PEAK youth basketball development plan.
In fact, PEAK has been exploring and practicing the development of Chinese basketball culture for more than 20 years, especially giving special support and attention to the field of youth as the future and important reserve force of basketball sustainable development.
Earlier, PEAK has established a public welfare basketball park in a number of first tier cities, leading many PEAK TEAM NBA player stars to China, carrying out face-to-face exchanges and competitions with Chinese teenagers, strengthening the participation and competitiveness of young people in basketball events, creating the strongest basketball platform for young youth basketball fans, and creating opportunities to collide with the world's top basketball culture.
The basketball equipment donated to basketball players in poor areas, games and training conditions is immature, bringing the interaction between NBA stars and them, bringing the spirit of basketball to all parts of the country to provide basketball's "spiritual home" for basketball kids.
PEAK has long devoted itself to the exchange of basketball culture at home and abroad, the internationalization and specialization of Chinese basketball, and has set up a platform for more basketball lovers to exchange, learn and upgrade.
This is not only a social responsibility of a sports brand in China in the fast and steady economic development, but also on the world sports stage.
I believe that PEAK will develop along the road of "nationalization" and "specialization" and strive to become the world's top brand.
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