Details Of Enterprises Attending Exhibitions
participate in
Exhibition
To enhance the visibility of enterprises, publicity and promotion of new products have become part of the important business strategy of enterprises.
How to make full use of exhibitions and make exhibition become the best sales and marketing tool for modern enterprises and achieve long-term business objectives is the core concern of many enterprises.
In the practice of our exhibition, the author summed up the following points for attention in the exhibition, in order to improve the effect of exhibitors.
1, during the exhibition period, besides standing up with customers for business negotiations, they should stand on display.
Because sitting on the booth during the exhibition gives buyers and professional audiences the impression that they do not want to be disturbed.
When buyers and professional audiences produce this impression, they will feel that you are not paying enough attention to their potential customers.
Therefore, they will affect their choice of enterprise products and related services.
2, exhibitors should not read books or newspapers in limited space.
We should fully grasp the opportunity to arouse the other side to the enterprise.
product
Pay attention to attracting buyers and professional spectators to stop, consulting enterprises and products, and spirited answer questions to enhance their confidence.
If you read a newspaper or a magazine, chances will run away from you.
3, the exhibition should stop eating and drinking at random.
Because this vulgar, sloppy and irrelevant performance will make all potential customers have a very bad impression of exhibitors, and then affect their exhibitors' corporate culture, management level, staff quality,
product
Quality evaluation leads to distrust of enterprises and products.
4, attention and discovery of every potential customer is an important goal for exhibitors to participate in the exhibition.
We should try our best to avoid neglects the behavior of potential customers, even for a few seconds.
It is obvious that no one likes to be snubbed.
If you are busy at work, you may wish to greet your client first or let him join you.
If you are talking with the exhibitors or people next door, you should stop immediately.
5, during the exhibition period, we should pay attention to the way and time of mobile phone.
Inappropriate phone calls reduce the time to communicate with potential customers every minute.
Thus directly affecting the business objectives of the exhibition.
In the exhibition, even if we can only find a good potential customer, it is also a success.
Inappropriate phone calls can often cause you to miss your customers.
6, the exhibition should pay attention to the appropriate way to send information.
First of all, the cost of publicity materials is not bad, not to mention the fact that enterprises are unwilling to lose the expensive publicity materials in the crowd.
How can we send valuable information to potential customers? Mail is a better way.
At the exhibition, you can tell potential customers that you don't want him to bring too many publicity materials and increase his travel expenses.
After the exhibition, you will send him the materials he requested.
Exhibitors can do this at one stroke: Exhibitors' professionalism; at the same time, they can use the method of letter to deepen their impression; there are good reasons for making telephone or EMAIL series tracing.
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