ROOBA Leopard Children's Shoes, Zhejiang Satellite TV's Tight Involvement.

　　 Good advertising and advertising have always been the shoe industry. Marketing Customary measures, but the current fragmentation of the media makes the company's main eye confused and unable to "absorb". It is obvious that the industry has made many suggestions in choosing the media carefully. However, choosing the right media to integrate advertising is undoubtedly a sharp edge for enterprise brand building. In 2010, many industry revival gimmicks undoubtedly let the big satellite TV become the new darling, but the children's shoe industry's endorsement tide, the sports event tide, the advertisement tide are one after another. Recently, reporters learned from the leopard ROOBA children's shoes that in 2009, the "leopard road" that the master had already swallowed into the movie and TV advertisement in recent years, and set foot in the rapidly rising film and television red list, Zhejiang satellite TV, "sweeping" the eyes of the vast number of consumers.

As we all know, ROOBA children's shoes were committed to Chinese children at the beginning of their entrepreneurship. fashion Healthy research and development, after years of practice and accumulation and precipitation, burst into a fast black horse in the industry in the past 09 years, and combined all the advantages of resources to build ROOBA brand together. High-end Culture, and signing children's star Chen Manyuan and Wu Lei as spokesmen for brand image, work together to build superior products and strong brand of children's shoes to wave the national market. ROOBA children's shoes in China the first to put forward the "four dimensional foot care" differentiated brand marketing mode - dedicated to the leader of children's health industry. Not only did we join hands with the expert group of the Chinese Academy of Sciences in the research and development base of children's health products, but also arrived in Beijing to organize the first "China children's health growth science and Technology Forum", the "scientific equipment for measuring feet and shoes", the original "double pad technology" and the "spine protection schoolbag", and opened the ROOBA "children's living health experience Museum". The release of new technology undoubtedly made the leopard navigate the blue ocean of the children's industry.

A series of marketing campaigns did not allow the leopard company to sit at the mansion. On the contrary, according to Mr. Zhang Han, director of the leopard ROOBA brand, the leopard company will strengthen its advertising efforts and support the franchisee market operation. Since July 1st, it has launched ROOBA children's shoes advertising in Zhejiang satellite TV. It is worth mentioning that in recent years, Zhejiang satellite TV has won the hearts of many audiences, and has also become a favorite of all walks of life. Its ratings in the whole country remain high. ROOBA children's shoes at all costs to join hands with Zhejiang satellite TV, obviously not only let dealers join the business to understand the support of ROOBA children's shoes, more importantly, ROOBA intends to "leopard road" Game 2010, for its children health industry leader brand new chapter. "However, advertising is always a way of brand strategy. ROOBA pays more attention to the application of its comprehensive and three-dimensional brand strategy," Mr. Zhang Han said.

In other words, ROOBA children's shoes "leopard road" in addition to the Zhejiang satellite TV's tight involvement, it will also take part in the gold eagle cartoon and other gold column to speed up the market share.

Insiders said that this also confirms the previous ROOBA expansion of the layout of the "leopard road", the journey of the new era is ready to go.