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PEAK Takes The Lead In The Australian Women'S Basketball Team To Establish A Multi-Dimensional Marketing Model.

2010/7/12 10:06:00 37

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In order to actively prepare for this year's September 23rd to October 3rd in Czech.

Women's basketball

The world championships are divided into the same group of Chinese and Australian teams, through three hot wars before the warm-up.

At the scene of the competition, apart from the first-class facilities and warm and civilized Chinese fans, the handsome Australian PEAK women's basketball players were also eye-catching.

Battle Robe

Let the audience feel more intimate and add a bit of national pride.

Original vision comes from 21 years' persistence.

It is understood that the Chinese basketball equipment first brand PEAK and the world championships champion Australia women's basketball team's hand in hand originated in 2006, the same year in September, the Australian women's basketball team wearing the PEAK shirt won the world championship.

Similarly, the origins of PEAK and NBA have been widely used in the industry.

And the strategic cooperation with FIBA can be said that PEAK has "monopolized" the top basketball competitions in the world.

gold

Resources.

Sports marketing needs eyesight, and PEAK, who holds the international high-end sports resources NBA and FIBA, has been working in the basketball field for 21 years. When asked PEAK CEO Xu Zhihua the next signing player, he said, "we want all NBA players to wear PEAK shoes. This is our wish."

In the NBA finals this season, Artest, a member of the Lakers' defending "PEAKTEAM" member, has made great efforts to win the hearts and minds of many Chinese fans, and has once again achieved the wisdom of PEAK on the road to internationalization.

"Careful calculation" competition resources to expand the marketing dimension

China and Australia women's basketball team two world teams dedicated three wonderful matches for Chinese fans, facilitating the two strong dialogue behind the scenes PEAK, also through the scene of the two sides players perfect skills show, and the fans held a joyful emotional communication.

The Chinese brand goes abroad and does not forget to "go back to development" and bring back the opportunity of world basketball cultural exchange. Rather than a "ruminating" of "internationalization strategy", it is rather a "thorough calculation" of the sports resources and a deep excavation of the marketing mode.

PEAK is developing the game boots for signing stars, showing the true product image to all NBA fans. I am afraid it is the most direct, efficient and moving brand communication.

In the "PEAK NBA China Tour", fans and NBA stars intimately contacted at the same time, also drew the distance between the brand and consumers.

On the battlefield of the Asian Games, all the members of the national team wore PEAK LOGO towels to show the Chinese red. The audience at the scene and in front of the TV was as familiar and friendly as the old friends on the court.

Whether it is a contract star player, or basketball equipment or event sponsorship, PEAK is working hard to establish a multi-dimensional marketing mode, relying on its own international resources, to expand basketball vision for Chinese basketball enthusiasts, create a professional and fair basketball exchange platform, raise a basketball storm like culture shock, and pmit life loving and loving sports concept of life.

These efforts, like moist spring rain, penetrate into the hearts of consumers. The Sino Australian women basketball match may be just one of them, but PEAK will treasure every opportunity to nourish it.