Kangnai Group: "Overseas Strategy" Is A New Highlight.

All along, Wenzhou's private enterprises have gone all over the world to catch up with the beautiful "weeds" in the international economy, with footprints all over the world.

Zheng Xiukang and his Kangnai group, which insisted on implementing the "overseas strategy", opened the first overseas store in China's shoe industry in Paris, France in January 2001, and courageously explored the way for Chinese leather shoes to enter the international market.

In the 10 years since then, Kangnai has launched the "going out" step in more than 20 countries, including France, Holland, the United States, Italy and other more than 200 countries.

In the post crisis era, Kangnai group formulated the "overseas strategy" of internationalization development.

Zheng Laiyi, the second generation successor of the Kangnai group and vice chairman of the group, said that the strategic focus of Kangnai's future internationalization is to implement the "three walk" project. It should not only "go out" to actively expand overseas markets, but also "go in" and occupy the mainstream market of overseas markets.

Under the guidance of this concept, Kangnai successfully made the 280 square meter flagship store "settle down" in the commercial gold section of Paris, and determined to increase the number of overseas stores and monopoly counters to 1000 in five years.

At the same time, with the approval of the Ministry of Commerce, Kangnai led the first batch of China's first overseas economic and trade cooperation zone to invest 2 billion yuan in usurusk.

Last year, the cooperation zone achieved sales of 158 million dollars and taxes of 27 million 800 thousand dollars, becoming the first large taxpayer in Russia's Wusu Rees city.

Yesterday, a reporter learned from a press conference that Kangnai will also launch KENOL brand high-end leather shoes in October this year, aiming at the high-end market in foreign countries, so as to achieve the upgrading from "high-end manufacturing" to "high-end brand".