Local Brands Lift "Hercules" Cup (2)

Inside and outside "MADEINCHINA" is everywhere.

"Do you know the western-style clothes that the handsome boys in England wear? That's what our company made!" Wang Runtian, assistant president of Limited by Share Ltd, male, said excitedly to reporters in Beijing.

I didn't expect Beckham and Gerrard's coat to come from Chinese enterprises. Suddenly they felt close to the world cup. "Armani's coat, we made it to the OEM."

Reporters got a bit of a fall when they learned that the England team wore the luxury brand Armani and the shell brand.

South Africa

Almost 90% of the world's fans are "purpura", which is from Yiwu, China.

However, this "purpura" factory price was once as low as 2.05 yuan, and gross profit was only 20 Fen. Some manufacturers called "low profits and died, and do not want to do it".

In Xingzi County, Jiangxi, Ji Xian, manager of the Jiujiang sports equipment Co., Ltd., which occupies an area of about 600000 square meters, introduces Manager: "every day we make 120 thousand" ball games "ball games. Our employees have risen from over 3000 last year to more than 7000, and the monthly salary is up to about 2500 yuan in the case of overtime work.

You know, in Beijing Adidas store, the price of a "celebration" is 2030 yuan, and it is the global unified price. The huge profits behind a small football match with the low labor cost.

Judging from the past World Cup, the contribution ratio of China's textile and garment industry to the industrial chain processing has been increasing gradually. "Since Adidas broke the news of hand sewing football for child labor, Adidas is afraid of its own reputation and causing trouble, so it began to shift from Pakistan."

Lin Jixian told reporters.

Therefore, from the 2006 World Cup in Germany, China and Thailand took the place of Pakistan for the first time to undertake the task of making world cup football.

With the geometric growth of Nike and Adidas processing plants in China, a considerable portion of the world cup athletes' clothing, coats and officials and other apparel industries are OEM produced by Chinese enterprises, which, to a certain extent, has indeed promoted the development of China's textile and garment industry and even China's economy.

Take the "South African gold mine" in Yiwu as an example. According to Yiwu customs statistics, since December 2009, the monthly export volume of sporting goods exported by Yiwu customs has exceeded US $10 million for half a year, especially from May to May this year, there are more than 15 million US dollars of sporting goods exports every month.

From 1 to May, sports goods and equipment exported by Yiwu customs amounted to $65 million 540 thousand, an increase of 110% over the same period last year.

But in the long run, "MADEINCHINA" should not be the only footnote for Chinese apparel companies to participate in the world cup. It will be the right direction for Chinese sports brands to take their own brands to the world cup and compete with the world's sports giants.

In this world cup, a second line local brand Hongxing Erke from Fujian narrowly missed it.

Failed to extend the sponsorship contract of the DPRK National team to the final stage, so that Hongxing Erke and the World Cup match regret to pass by.

This is the reason for the North Korean national team, but Hongxing Erke lacks operational experience to let the big fish slip away and escape.

We must know that Lining, Anta and PEAK have never dreamed of becoming internationalized in the world cup.

The opportunity is no longer lost, and I hope that the next time the world cup will be able to emerge from the Chinese sports brand.