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Shenzhen Trade Fair: Department Store Forum (2)

2010/7/13 17:09:00 45

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Moderator: Thank you, Professor Li Guangdou for speaking in a simple and elegant way.

A good speech does not depend on what the speech instills to everybody, but how the host challenges him.

So the host needs to challenge his two points of view. The first is that the shorter the skirt, the better the economy. When a child is in the yard, many women do not wear skirts, and directly wear pants, but our economy is still very bad. The second challenge is that the better the future is, the better the future. I have been slapping him for a while in my school meetings. He has been photographing for more than ten years. He is still a dean, I am still a staff member, third challenges, marketing and services, buying shoes can do pedicure, so that I can enjoy the one-stop service. The challenge I challenge you is, if you sell family planning products, what do you do?

The challenge is just to make fun of it. Mr. Guang Dou has talked about two very important points: first, it is not unusual to make a brand itself, and how to be a fashionable brand, which requires us to do a lot of learning.

Because of the time relationship, we did not introduce the fashion brand building process in detail, but we must have it in the process of our clothing brand.

The second point is, what I think is the most important thing to do in brand marketing on other occasions. In fact, it is more important to make a brand than to make a brand. What is more important is to tell a story. If you put a story in place, the brand will be in place accordingly.

How do you tell stories?

I didn't say so. I was his teacher and his younger brother could understand, that is, the three word "foreign beauty".

What does ocean mean?

Internationalization and internationalization do not mean that our clothing will go to France. If you occupy the Chinese market, you will be an international brand because China's market is an international market, not a so-called national industry market.

Please do not have any psychological barriers. I think you have changed the position of foreign names. Sleeping on the moon is the standard Chinese.

The two is "beauty". All clothing, including household products, is related to people. The most important factor for people to care about ascension is not how fast knowledge is promoted, nor how much intelligence can grow. But whether a beautiful face is impressive to everyone every day, so it is very important to do anything.

The three is "man" and who does it?

What kind of products choose people to speak for?

We have a distinguished guest who has made his brand in Shenzhen market and even the national market. Although he is very modest, he feels that all flying starts from low places, and some fly from high places, such as the eagle of the United States.

Today you are modest, but after today's forum, I believe you will change your mind and you will fly high.