Gucci'S 284 Stores Will Adopt Environmentally Friendly Packaging Bags.
The key point of environmental protection is packaging material selection.
Since June,
Gucci
Its 284 shops will be unified by FSC (forest management board) certification of 100% bad recycled paper packaging bags.
Creative director FridaGiannini said: "this project shows that using environmental protection materials has no effect on creativity.
The new packaging design is very beautiful, and is very consistent with the value that Gucci has always wanted.
This environmental protection plan can show future generations the determination to improve the damage we have already made to the environment.
On the classic coffee reconstituted paper, the concave double G logo was printed with embossing technology, and the matte surface revealed the brand.
Luxurious
Taste.
The golden brand Gucci logo is low-key and eye-catching, and the small number of gold lettering is also printed on behalf of the brand birthplace and the year's "Firenze1921".
The "ThisshoppingbagisFSCcertifiedandmadeof100%recyclablematerial" is printed on the inside of the top of the package, which is certified by the forest management board and 100% recycled material.
Gucci
It also adjusted the packaging mode, changing the original flannelette bag into one shoe model to a flannelette bag and a pair of shoes.
And the human model with 100% recycled materials and polystyrene is replaced by the FridaGiannini model.
In addition, Gucci will replace the original printed products and catalogues with electronic cards and catalogues. Customers only need to choose "GoGreen" when they register.
Environmental protection and low-carbon mode will be adopted in pportation, store energy saving and furniture manufacturing. We expect to reduce 35 tons of plastic waste, 1400 tons of paper consumption, 10000 tons of carbon dioxide emissions and 4 million liters of gasoline consumption by the end of 2010.
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