The Traditional Industry Of "Cold War" Can Also Be Attractive.

Some people say that the textile industry is a "sunset industry", so commercial banks' funds have been backing away from each other. As a policy bank, the Export Import Bank of China has seen the opportunity to push forward the transformation of traditional industries and actively support the Shandong Ruyi Textile Group to transform the traditional manufacturing industry with high technology.

Why should we support the "unpopular" textile industry? How can we make traditional industries attractive? With such doubts, reporters went to Shandong for research and production.

Visit.

Technology: the commanding heights of occupying competition

How long can 1 grams of yarn stretch? The traditional technology can only stretch to more than 200 meters. The most advanced Italy and South Korea can pull to 300 meters, and the original technology of Shandong Ruyi group has broken through the technical limit, reaching the 500 meters which the industry can not imagine, and the yarn is only 1/5 of the hair.

This is known as " Ruyi spinning New spinning technology has created the two world record of the fineness of cotton spinning and wool spinning internationally, and won the first prize of national science and technology progress in 2009, making textile technology stand on the top prize of national science and technology for the first time.

"This is a revolutionary breakthrough in traditional spinning technology. Changing China's textile original technology mainly depends on the introduction of the situation, improving the innovative ability of Chinese textile industry." Du Yuzhou, President of the China Textile Industry Association, highly appraised the importance of "Ruyi spinning". "The promotion of this achievement will fully implement the adjustment and revitalization plan of the textile industry, promote the upgrading of the industry, and realize the leap from a textile power to a textile power."

Mei Ziqiang, academician of the Chinese Academy of engineering, has seen the broad application prospect of Ruyi spinning: breaking the current spinning limit, making fabrics more light and breathable, suitable for the international textile trend, realizing the optimization of resources utilization, and producing large quantities of fibers such as wool or noil and so on, which can also be reused, and greatly widen the scope of use of raw materials.

Speaking of this innovative project which took 7 years and invested more than 100 million yuan, Qiu Yafu, chairman of Ruyi group of Shandong, said that with the unique textile technology of the world, "Ruyi spun" product has become the first choice of the high-end brand clothing in the world. Once it changes the embarrassment of selling Chinese fabrics into bundles, the price of the "Ruyi" fabric is sold at the price of 1000 US dollars per meter, which is comparable with the world's most high-end fabrics. Ruyi will occupy the highest level of international textile competition, bringing the realistic hope for Chinese textile enterprises that are squeezing out of profit margins.

Finance: boosting traditional industries upgrading

"To promote" Ruyi spinning ", with a large investment and a long period of time, it is impossible to rely solely on the strength of the enterprise itself, and it needs the support of local governments and financial institutions. Qiu Yafu said.

However, for a long time, there is a recognition that the textile industry is a sunset industry, a restricted industry, a high-risk industry and so on. Many banks are unwilling to lend to textile enterprises. The Ruyi group is not in line with the credit management regulations of commercial banks, which sets an obstacle for Qiu Yafu and Ruyi group, who want to expand their plans.

When Qiu Yafu was worried, the import and Export Bank of China, as a policy bank, saw the value of Ruyi spinning and saw the opportunity to promote the transformation of traditional industries.

The head of the China Import and export bank said that textile industry It is China's traditional pillar industry and important livelihood industry. It is also an industry with obvious advantages in international competitiveness. Only one Ruyi group has 30 thousand people in employment, while the number of people in the national textile industry has reached 20 million. Supporting the textile industry is of great significance for the country to increase employment, coordinate urban and rural development and maintain social stability.

To this end, the China Exim Bank has made the "three steps" financing development strategy for the Ruyi group based on the idea of "enterprise projects, bank funding and government guarantee", according to the idea of "easy to get ahead and difficult to follow up" and "step by step": the first step is to provide policy support for the import and export business of Ruyi group; the second step is to design a scientific and reasonable financing plan for the "Ruyi spinning" industrialization project; the third step, actively participate in the long-term planning of the enterprise.

According to Qiu Yafu, the import and Export Bank of China gave the highest comprehensive credit line of RMB 1 billion 500 million yuan to the Ruyi group, and the first 200 million yuan policy loan has been put into effect and achieved initial success. Around the "Ruyi spinning" technology has formed a series of products, has applied for 20 patents, has added 2 billion 560 million yuan to the Ruyi group, and the new profit is 430 million yuan.

Target: Sword fingers industry chain High-end

In May of this year, under the direct "staff" of the China Import and export bank, Ruyi group launched a "heavy blow" attack on the high-end industrial chain, contributing 5 billion yen, becoming the largest shareholder of Rand, an old clothing company in Japan. Ruyi group has taken a solid step in building a complete industrial chain, strengthening design and enhancing value-added products, creating a global terminal network and shaping the strategic intentions of internationally renowned clothing brands.

Qiu Yafu analysis, Ruyi group as a manufacturing based enterprise, with a strong quality product supply capacity and economic strength, but the lack of industrial chain extension of high quality brand operation resources. The Japanese Rena company has a world-class fashion design and operation team, currently operates 35 clothing brands for men and women, and has more than 2400 clothing stores in Japan. It has been a top brand enterprise in Japan and a benchmark business in the fashion industry.

The "strong alliance" of the two enterprises will enable Rena to enter the high growth Chinese market rapidly with the help of the resources that are desirable, cultivate new growth points, and make the Ruyi quality products enter the Japanese market quickly with the help of Renna's sales channels, and find stable and high-end sales channels for the products with high technology content, so as to form the "1+1>2" effect.

"In the process of foreign acquisitions, the export and Import Bank of China not only provides us with funds for development, provides policy support, but also provides us with many suggestions for overseas acquisitions and industrialization projects, which has opened our vision of global development and added the confidence of Chinese traditional enterprises to compete with the international high-end market." Qiu Yafu felt deeply touched. Shandong Ruyi technology group modern garment production workshop.