Off Season Is Not Light: Imitation Linen Fabric "Go Against The Market" Is Popular.

Entering the June, the sun was burning. Fabric The market has entered the off-season sales. However, in the case of poor overall sales in the fabric market, there are still gratifying situations in the Zhengzhou market. The three arrows of elastin, Jimmy, liniment, and Milan linen in the imitation hemp fabrics have been launched, and the "adverse market" has been popular in the summer market, becoming the highlight of sales in June.

Recently, the reporter visited the biggest textile market in Zhengzhou -- the textile world of Zhongyuan West Road. After investigation, it found that the sales of conventional fabrics such as nylon spinning, polyester spinning (Tav), Tsun long, Oxford cloth, plaid cloth, and imitation cloth had changed to the scene of the two quarter of winter and spring. But the imitation of the surface of the PMA has sprung up. " go against market tendency On top of that, it occupies a place in the Zhengzhou textile world market. Retail sales and orders are booming, and sales are endless.

The scenery here is a good imitation of the linen fabric "against the market"

In the Zhengzhou textile world clothing material area (West District), people interviewed by reporters found that in the colorful fabric and colorful fabric, there is a linen fabric with a sense of fashion, comfort and artistic sense, attracting many merchants to stop and purchase.

"In the near future, it should be in the middle and late May. Sales of imitated linen fabrics such as" elasto "and" cationic linen fabrics "have begun to increase gradually. Customers of garment factories have been sold and ordered from the previous batch of small batch, and now they are sold in bulk. Generally speaking, there are many orders for imitation hemp fabrics recently, and the sales performance is very good. Li Xin, general manager of Zhengzhou textile world business, Li Ping Textile Co., Ltd., told reporters.

According to Li Ping, according to past experience, Zhengzhou textile world has two sales climaxes in one year, that is, from September each year to the Spring Festival, which is the peak season for sales of clothing materials. From March to May, there will also be a small sales climax. The six or seven and 83 months of the year will be the off-season sales of clothing materials. This year's fabric market is obviously different from the sales in previous years. Since the middle of February, the sales of conventional fabrics such as Kadanba, fine grain and Prince Edward began to decline in the spring and autumn of Zhengzhou textile world, and sales of clothing fabrics have been in a downturn from late March to April.

"Starting from the end of April," wool crepe linen "," wool felt white silk hemp ", and" woolen felt ". Color Beauty "Silk hemp" and other filament like hemp gradually become a main pin fabric, although sales volume is not very ideal, and according to the thickness of different sizes, volume of each category obviously increased. For example, 500 grams of rice varieties per day were sold in batches in early May, though sales were limited in each batch. Many small garment processing enterprises can enter a batch of 32 batches of color, but they can't sell them. Li Ping said that after nearly a month's market adaptation period, imitation hemp fabrics gradually became popular, and now it has become the main selling fabric in the market. And in all of the imitation linen fabrics, "elasto", "cationic linen fabric", "spray Milan hemp" and other three fabrics have become the sales highlights of the textile world in June, and sales performance is very good.

Elasto, hemp, liniment, spray water, Milan linen, "three arrow and one hair" summer fabric Market

"We thought that this summer our market will continue to continue the downward trend of sales in the past years. I didn't expect that the business of garment fabrics will suddenly turn better just in June, especially the sales performance of imitation linen fabrics, which has brought a lot of surprises to many of our apparel fabric sellers." Coincidentally, Zhang Ji, manager of Zhengzhou Liao Ke cloth Co., Ltd., also told reporters that the recent sales performance of linen fabric was very good, and "elasto", "cationic linen fabric" and "spray Milan hemp" were their three best selling linen fabrics.

According to Zhang, the cationic imitation linen fabric is made of cationic filament and spandex yarn. When it is used in production, it chooses a smooth organization to weave on the rapier loom, and has successively been processed by fine lines such as assembly, strong twisting, pre shrinking, finalization, dyeing and finishing. Its appearance is fresh and refined, its texture is light and soft without wrinkles, its style is beautiful and elegant, and its texture, handle, function and style have unique characteristics. The imitation linen fabric satisfies the fashionable women's "seeking unique and innovative" mentality, and is very suitable for making various kinds of business attire and trousers in spring and summer. And the fabric can be processed according to the different needs of customers, such as dyeing. At present, the linen fabric on the market is mainly 150cm, and the wholesale price is about 13 - 15 yuan per meter.

Compared with the cationic linen like fabric, the water jet Milan hemp is made of polyester DTY150D network as the warp and weft thread, and the warp knitting fabric is selected to weave on the water jet loom. The fabric is uniform in texture, soft in hand, crisp and wrinkled, and has strong drape, comfortable clothes and excellent wearability. Milan linen for spray is favored by the modern urban men and women. It is suitable for making trousers for men and women, women's suits and skirts. The garments made of these fabrics are elegant and comfortable, and fashionable. Therefore, the fabric has become the object that many garment manufacturers are eager to order. It is understood that Zhengzhou textile world wide cloth width of 150cm based, about 200 grams per metre cloth, wholesale market price of about 4 yuan per meter, rich in color and fashionable. Because of its high quality and low price, it has become one of the most popular linen fabrics in the market.

As a rising star of imitation hemp fabrics, elasto Jimi is also a popular fabric highly praised by merchants. The fabric is made of polyester composite yarn (50D+50D) and polyester DTY (100D+40D) as raw material. Weaving specification: 126*64 is made of fine twill weave on water jet loom, and has been processed by pre shrinking, finalization, dyeing and finishing. Its appearance is fresh and refined, its texture is uniform, its handle is comfortable, its style and function are better than conventional fabrics. It is suitable for making women's casual wear, skirt and other clothing. It is comfortable and graceful and full of youthful charm. In the market, the width of the fabric is mainly 150cm, about 130 grams per square meter, and the wholesale price is about 9 yuan to 10 yuan per meter.

Expert analysis: high quality and low price, integrated innovation is the sword of imitation hemp fabric.

So why can imitated linen fabric become a black horse flying out of the fabric market during the weak period of the fabric market? It takes the lead in the market and creates the marketing myth of the market downturn. With this question, the reporter interviewed Fan Fengyun, chairman of Zhengzhou famous clothing enterprise, Zhengzhou pan Mei dress Co. Ltd., so as to uncover the mysterious veil of the imitation fabric market. {page_break}

"At present, the most important reason for the popularity of linen fabrics is the fact that the fabric manufacturers have identified the consumer market and have the courage to integrate innovation. Accurate market positioning, coupled with rich categories, high quality and low price, is a sharp sword for imitation of linen fabrics in the best-selling market. Fan Fengyun said that the worldwide financial crisis had a strong impact on China's garment industry. Although the industry has already entered the post financial crisis era, some industries have already come out of the haze and are gradually recovering. However, the clothing market has not recovered significantly in the past two years. However, as far as the current situation of the fabric sales market is concerned, imitation linen fabrics can be said to be an exotic flower, but it brings a gratifying sales situation to the clothing market under the condition of poor overall market sales. The main reason is that the production enterprises of imitation hemp fabrics have effectively integrated innovation in view of the current consumption situation of clothing market, and have effectively utilized the science and technology with the core of new raw materials, new technologies, new equipment and new technology. In the process of actual production, enterprises have further promoted the industrialization of advanced and practical technology, and thus produced many kinds of imitated linen fabrics, which are rich in color, low in quality and low in price, and suitable for mass consumption.

"Compared with fabrics such as cotton and silk fabrics in summer, there are many kinds of imitation linen fabrics, and the color series include red, white, yellow, green and orchid. Among them, pink, bleached, dark yellow, cream colored, emerald green, grass green, Lake orchid, light blue, sky blue, light grey and so on are rich in color, which is also a favorable factor for the market of imitation hemp fabrics. In addition, the wholesale price of imitation linen fabrics is generally between 4 and 15 yuan per metre, and the price is relatively low. It can be said that the imitation hemp fabric takes into account many advantages such as uniform texture, soft handle and good air permeability of cotton and silk fabrics. However, the price performance ratio is far higher than that of the former two, which is suitable for mass consumption and has become an object of competition for many garment manufacturers. Fan Fengyun said that as the sales of imitation hemp fabrics are booming, it is expected that the sales will be better.