New Lifestyles Create New Business Models (2)

"Nest at home" causes

Today, the "home economy" has "invaded" consumption, wear and other consumer areas.

Since its entry into the Chinese market in 2002, UNIQLO has been troubled by its slow expansion in its number of stores.

The B2C mode cooperated with Taobao mall just makes up for this deficiency.

UNIQLO Taobao flagship store has been selling well, but it has not affected the revenue of physical stores. Sales of physical stores in Shanghai and Beijing continue to grow rapidly and go hand in hand with network sales.

Relying on Taobao's superior resources, UNIQLO has broken away from many conventional restrictions, and has rapidly expanded its share in the Chinese consumer market through the Taobao mall B2C platform.

This not only achieves network sales, but also helps brand image building.

According to authoritative figures, the housing economy has the characteristics of low cost, high efficiency and younger participants. It will become a relatively independent business model and develop rapidly over a period of time.

Healthy life

With the increasing influence of environmental pollution and greenhouse effect on the earth's environment, people pay more attention to environmental protection and their own health.

Since the world climate conference in Copenhagen, "low carbon life" is becoming a global trend.

The concept of environmental protection, low carbon and responsible consumption gradually replace the consumption concept of fast consumption.

In daily life, more people will reduce the frequency of buying clothes, choose environmentally friendly fabrics, reduce the frequency of washing, hand washing instead of machine washing, refurbishing old clothes, giving gifts to others, using old clothes, and wearing more clothes.

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More businesses will play low-carbon cards.

In some developed countries such as the United States, the "carbon labelling" has appeared on clothing.

The marketing method of a Japanese company is to replace old clothes with old ones. The old clothes can be donated to difficult people or reprocessed and turned into new ones. Of course, this is to reduce carbon emissions, but consumers can not send them or send them to others. They have to go to designated stores in person to promote low carbon and let more consumers enter their stores.

In the face of increasingly fierce competition, all enterprises' marketing thinking should face the consumer market. The choice of business mode is not decided by the enterprise, but by the consumers. The change of business mode should also conform to the change of consumers' lifestyle.

Of course, enterprises that are good at studying the lifestyle of consumers are also more likely to find new business opportunities, so that they can take the initiative in competition.

Put forward:

In the face of increasingly fierce competition, all enterprises' marketing thinking should face the consumer market. The choice of business mode is not decided by the enterprise, but by the consumers. The change of business mode should also conform to the change of consumers' lifestyle.