• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    "All Ages" Marketing Quanzhou Shoe Enterprises To Expand Consumer Groups

    2010/7/13 14:17:00 60

    Quanzhou Shoe Enterprises

    Fight middle-aged business ideas, expand children's potential

    market

    With the strong market recognition effect of the brand, the shoes and clothing enterprises in Quanzhou have extended their marketing strategies to other consumer groups in the meticulous exercise of the flagship age consumption products. The products of all ages have made the brand "old and young suitable".

    Then, "all ages"

    Marketing

    Is it a panacea? Can it really expand consumer groups? Will it lead to ambiguity in brand positioning? Please listen to the views of industry experts.


    Locating a single vulnerable old customer


    Note: for

    Sports brand

    What is the advantage of implementing "full age" marketing to cater to the consumer strategy?


    Zhao: sports brand involves a wide range of ages, and has certain advantages in implementing the "whole age" strategy.

    At the end of last year, the company launched a brand strategy for children's wear, hoping to develop new markets based on the parent brand.

    This is actually a manifestation of multi brand strategy, through the promotion of children's wear brand, in fact, for the parent brand to cultivate potential consumer groups in the future.


    From positioning the mother brand of the fashion movement to the brand of children's clothing now being promoted, and then to the future business and leisure area, we can extend the market share to all age groups through the "full age" span and subdivision of products and brands.


    Su: from a consumer perspective, with the passage of time, the positioning of a sports brand product consumer group is too single, which will inevitably lead to the loss of its original "old customers".

    For example, a consumer at the age of 20 favors the product of a brand, but at the age of 30, if the brand does not extend its product to an age group, the consumer's sense of identity will be lost.


    Widening consumer groups from top to bottom


    Reporter: which stage of the development of enterprises is most suitable for developing new products and expanding other age groups?


    Zhao: when the sales volume of parent brand products tends to be stable, enterprises can consider promoting other age brands at the right time. This is actually the first step in the extension of enterprises' products. For example, the enterprises that originally located in the 20 year old consumer groups can now extend to the 10 year old children's products. In the future, they can extend their products to 30 year old people, and achieve the "all age" leap from childhood to adolescence to young people.


    Su: Based on the long-term perspective, it is indeed necessary for the brand enterprises to expand the plan of the consumer group from 10 to 15 years old, but we must pay attention to the choice of the opportunity to expand.

    Under normal circumstances, the parent brand of an enterprise must be promoted from the two or three line market to the first and second tier markets. Until the first and second tier markets are widely recognized, it will be safer to invest in another sub brand.


    Separate marketing brand


    Reporter: how to operate the age differentiated brand? What problems should we pay attention to?


    Zhang: promoting sub brands suitable for different ages is actually a way to supplement the parent brand consumer groups.

    In the specific operation, enterprises should notice that there are certain differences in the color matching, style design and management and operation of sub brand products. These differences make it difficult for the talents between brands to flow. Once the talents can not adapt to the operation of the new brand, they may lead to failure in operation.


    Therefore, enterprises can separate the sub brand operation project group, and in the sales channel, we can find another way to separate adults from children.

    At present, the company's children's products are not sold in the current exclusive stores, but in Beijing, Shanghai, Shenzhen and other large and medium-sized cities to carry out specialized children's brand promotion, in order to attract two or three line city franchisee.


    Su: the products of differentiated age series do not have to be absolutely separated. In order to make better use of the consumer identity advantage of the parent brand, enterprises can choose to sell mixed brands with multiple sub brands in the major flagship stores of major cities.

    • Related reading

    Land Cost Temptation Shoes Enterprises Move? (2)

    Analysis and research
    |
    2010/7/13 14:16:00
    31

    土地成本誘惑鞋企內(nèi)遷?(1)

    Analysis and research
    |
    2010/7/13 14:14:00
    48

    重新審視“用工荒”為難鞋企

    Analysis and research
    |
    2010/7/13 14:10:00
    42

    Brand System Power Will Spawn Outdoor Brand (3)

    Analysis and research
    |
    2010/7/12 14:22:00
    33

    Brand System Power Will Spawn Outdoor Brand (2)

    Analysis and research
    |
    2010/7/12 14:19:00
    35
    Read the next article

    Who Wears Prada&Nbsp; 2010 Autumn Winter Dress Series Black Dress Skirt Is More Suitable.

    Gemma Arterton dressed in Prada 2010 autumn winter dress series black dress dress, with Prada handbags and two colored lacquer sandals, attended the 10th anniversary celebration of fashion website Net-A-Porter in London in July 7th.

    主站蜘蛛池模板: 免费人妻无码不卡中文字幕18禁 | 中文字幕的电影免费网站| 调教视频在线观看| 欧美综合成人网| 在线不卡一区二区三区日韩| 亚洲网站免费观看| 99精品国产在热久久| 18videosex性欧美69免费播放 | 97香蕉久久夜色精品国产| 爽天天天天天天天| 在线观看欧洲成人免费视频| 人人澡人人澡人人看添欧美| nxgx.com| 波多野结衣免费观看视频| 在线观看国产wwwa级羞羞视频| 亚洲黄色免费网址| 99久久无色码中文字幕| 欧美精品99久久久久久人| 国产精欧美一区二区三区| 亚洲午夜精品国产电影在线观看| ww视频在线观看| 男女一进一出抽搐免费视频| 天天躁天天狠天天透| 亚洲第一成年免费网站| 12一15女人a毛片| 永久久久免费浮力影院| 国产精品黄页网站在线播放免费| 亚洲午夜无码久久| 黑白禁区高清免费观看全集电视剧| 日韩人妻系列无码专区| 国产一区内射最近更新| 一级毛片短视频| 波多野结衣作品大全| 国产精品久久久久久福利| 久久精品国产亚洲AV香蕉| 草草浮力影院第一页入口| 性久久久久久久| 亚洲精品午夜在线观看| 亚洲武侠欧美自拍校园| 日本天堂影院在线播放| 公的大龟慢慢挺进我的体内视频|