• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Clothing Borrowed The &Nbsp Of The World Cup, And Shine Brilliance?

    2010/7/15 11:40:00 44

    World Cup Of Clothing

    During the 2010 World Cup in South Africa, with the increasing popularity of Chinese fans, advertisements of some domestic clothing brands appearing in the CCTV World Cup broadcast have also become a topic of concern. According to the news, the advertising fee of Jin Ba man has been paid 76 million yuan, and the king of nine has invested about 30 million yuan. The average advertising time of the race is about 20 thousand yuan per second. Has their sales also risen with the broadcast of advertisements?


    Domestic clothing enterprises have been making money in CCTV. According to relevant data, in 2009, China Clothing category The advertising volume of enterprises in CCTV has ranked second in the major industries, second only to the daily chemical industry. The annual cost of wedding birds is 10 million yuan.


    And the CCTV World Cup The time of advertising is divided into three periods: pre competition, middle and extra time, and the relevant person in charge of men's clothing has told the media that they have taken a pre competition advertisement, two advertisements and two extra time advertisements. In terms of quantity, 5 15 second event advertisements are the largest among all the successful companies in CCTV. XTEP and red bean each took an advertisement in the competition, and the king took a pre competition advertisement and an extra time advertisement.


    What is the profit of gamble advertising? There is a saying in the industry: if a brand needs to enhance its popularity worldwide, its advertising cost will exceed US $20 million per 1 percentage point increase, but if it is co sponsored or sponsored by a sporting event, it will get 3 to 5 times the normal situation.


    Did the sales of domestic clothing brands, which were heavily invested in CCTV, also rise with the commercials in Guangzhou? Recently, reporters visited several shopping malls in Guangzhou. It is understood that in Tianhe City department store, the sales volume of the nine Mu Wang brand doubled, compared with the same period last year, but the ring ratio increased only slightly. In the new Daxin department store, the sales of the brand from June to the present year increased by 80%; in Xinguang department store, nine Mu Wang had made the first sale of men's clothing, and the average monthly sales increased 25% year-on-year. "However, this brand of Guangzhou people is not particularly sought after. Sales in the Guangzhou market were quite common before, and the ring data did not see a significant increase in the world cup." Clothing industry analysis.


    Some department stores say they are currently investing heavily in the cctv world cup. brand In the domestic clothing market, it is mainly in the mid-range level, such as Jin Ba, red bean and some other brands have not even entered the famous department stores in Guangzhou. "This time they invested a lot of money, mainly hoping to enhance the brand reputation, Limited sales volume." A senior clothing manager of a large department store told reporters. On the Internet, many netizens are disgusted with the advertisement of some domestic clothing brands in the world cup.


    In this regard, experts pointed out that in the extreme prosperity of the market, clothing is the most typical category of "experience economy", and only when consumers truly experience the quality of products will they achieve the ultimate purchase. Spending money on "attention" is likely to backfire.

    • Related reading

    Non Discount Does Not Consume &Nbsp; Online Shopping Directly Hits Shoes And Clothing Stores.

    Analysis and research
    |
    2010/7/14 14:35:00
    46

    New Lifestyles Create New Business Models (2)

    Analysis and research
    |
    2010/7/14 14:33:00
    40

    New Lifestyles Create New Business Models (1)

    Analysis and research
    |
    2010/7/14 14:31:00
    39

    從服裝產(chǎn)業(yè)鏈分析世界杯球衣背景(2)

    Analysis and research
    |
    2010/7/14 14:28:00
    54

    Analysis Of The World Cup Jersey Background From The Apparel Industry Chain (1)

    Analysis and research
    |
    2010/7/14 14:26:00
    41
    Read the next article

    6月浙江出口快速增長 紡服等穩(wěn)中走強(qiáng)

    杭州海關(guān)日前對外公布浙江省上半年外貿(mào)進(jìn)出口數(shù)據(jù)顯示,今年上半年浙江省外貿(mào)進(jìn)出口總值和出口值連創(chuàng)新高,2010年上半年浙江省實(shí)現(xiàn)外貿(mào)進(jìn)出口總值1175.1億美元,比去年同期增長41.3%,僅6月就實(shí)現(xiàn)進(jìn)出口227.7億美元,創(chuàng)歷史新高。據(jù)悉,浙江省上半年出口的快速增長,主要得益于機(jī)電產(chǎn)品和紡織服裝..

    主站蜘蛛池模板: 免费高清在线观看a网站| 性无码专区无码| 国产成人天天5g影院| 亚洲人成人一区二区三区| 97人人超人超人国产第一页| 狠狠色婷婷丁香综合久久韩国| 性满足久久久久久久久| 啦啦啦啦在线直播免费播放| 久久久久九九精品影院| 被公连续侵犯中文字幕| 日韩三级在线电影| 国产妇女馒头高清泬20P多毛| 国产一区二区三区无码免费| 久久人人爽人人爽人人av东京热| 黄瓜视频在线观看网址| 日本黄线在线播放免费观看| 国产内射爽爽大片视频社区在线| 久久精品人人做人人爽| 野花视频在线官网免费1| 日本www在线| 午夜视频在线观看一区二区| 一进一出动态图| 男女猛烈无遮掩免费视频| 天天躁天天碰天天看| 亚洲精品乱码久久久久久自慰| 97人人添人澡人人爽超碰| 欧美巨鞭大战丰满少妇| 国产男女无遮挡猛进猛出| 久草网在线视频| 菠萝蜜国际通道麻豆三区| 成人永久福利免费观看| 免费体验120秒视频| 91福利在线观看视频| 欧美一级黄色片视频| 国产在线一区二区三区av| 久久99国产精品视频| 米奇777四色精品人人爽| 在线免费观看你懂的| 亚洲人成在线影院| 高清国产美女**毛片在线| 成人无码精品一区二区三区|