Everything Is Possible For Lining Brand.

In 1990,

Lining (lining) advertising language

Anything is possible (Anything is possible).

"Everything is possible".

It is the original intention of Li Ning Co Ltd to promote "sports in China and make sport change our lives".

The Li Ning Co Ltd has never given up any efforts to achieve this mission.

Starting from the 1990 China sports delegation supporting the Beijing Asian Games, Li Ning Co Ltd has invested heavily in sports and has created tens of thousands of job opportunities.

Through the survey of consumers, a

The concept of "everything is possible" has been excavated.

After the new positioning, the whole company immediately began to use this positioning to Unifi Inc's external caliber.

Zhang Qing, a public relations and brand manager, said: "everything is possible" is a brand spirit. If this brand spirit is integrated into the consumer's mind, our brand will not be defeated.

The unique corporate culture is a baton for every part of the Li Ning Co Ltd to work closely together and make every effort to move forward, so that all suppliers, distributors and service providers will become partners, so that all employees can work together.

Lining believed that man has unlimited potential.

Sports make people more confident, dare to show, constantly tap their potential and surpass themselves. We have this brand view and consistently put it into practice.

Lining lining products include: hiking shoes, casual shoes, cloth shoes, football shoes, sandals, basketball shoes, sports shoes, running shoes, cold towing, board shoes, running shoes and so on.

Among them, Lining sports shoes and Lining basketball shoes are widely recognized by consumers.

Lining sports shoes are outstanding in the professional field, and the quality of Lining's genuine shoes is high.

Lining's casual shoes focus on the close combination of leisure and sports elements. The leather upper is comfortable and suitable for many occasions.

Compared with other sports brands, Lining's casual shoes grasp the trend of fashion culture faster, such as Lining's early launch of a popular online fashion for the "embarrassment" design of shoes, genuine shoes are popular with young consumers.

In 1990, Li Ning Co Ltd started in Sanshui, Guangdong.

At the very beginning of its founding, it cooperated with the Chinese Olympic Committee to promote the development of sports in China through sporting goods business, and spared no effort to sponsor various sports events.

In 1995, Li Ning Co became the leader of China's sporting goods industry.

In 2005, Li Ning Co continued to maintain its leading position in the industry, with sales reaching a record high and sprinting toward the goal of world-class brands.

In December 30, 2008, the world famous brand value research organization, the world famous brand value lab, held the "2008 world brand value lab annual award", Lining won the "China's most competitive brand list" award with good brand impression and brand vitality, and won widespread praise from consumers.

Lining (lining)

Anything is possible (Anything is possible).

The slogan "anything is possible" is the crystallization of Lining's brand in the past 15 years.

From the earliest "new generation of hope" in China to "leaving the wonderful to myself" to "I exist in sports", "the beauty of sports sharing the world", "excellent, from the true colors" to "anything is possible", Lining brand gradually accumulated its brand unique connotation.

It is the original intention of Li Ning Co Ltd to promote "sports in China and make sport change our lives".

The Li Ning Co Ltd has never given up any efforts to achieve this mission.

Starting from the 1990 China sports delegation supporting the Beijing Asian Games, Li Ning Co Ltd has invested heavily in sports and has created tens of thousands of job opportunities.

Through the survey of consumers, a new brand personality about Lining has gradually emerged.

Lining wants to become a sports and sports brand and become an indispensable part of people's life.

The Lining card should be friendly, charming and fashionable.

Lining card should give consumers two interest support points: functional interests and experience interests.

For sporting goods, its functionality and experience are natural.

The two can be summed up in one sentence: "everything is possible" (Anything is possible).

The concept of "everything is possible" has been excavated.

After the new positioning, the whole company immediately began to use this positioning to Unifi Inc's external caliber.

Zhang Qing, a public relations and brand manager, said: "everything is possible" is a brand spirit. If this brand spirit is integrated into the consumer's mind, our brand will not be defeated.

The unique corporate culture is a baton for every part of the Li Ning Co Ltd to work closely together and make every effort to move forward, so that all suppliers, distributors and service providers will become partners, so that all employees can work together.

Lining believed that man has unlimited potential.

Sports make people more confident, dare to show, constantly tap their potential and surpass themselves. We have this brand view and consistently put it into practice.

Lining lining product categories include: hiking