Hangzhou Opens Its Purse And "Smashed" Money In Clothing And Other Consumption.

Since this year, Hangzhou people have opened their purse and "smashed" money in shopping malls.

Macroeconomic data show that in the first half of this year, gross domestic product (GDP) was 172840 billion yuan, an increase of 11.1% over the same period last year, and the growth rate of GDP in the two quarter was 10.3%.

With the increasing level of life, people's consumption level has also been greatly improved.

According to the statistics of Hangzhou Trade Bureau, Hangzhou's consumption of clothing, daily necessities, jewellery, jewellery and jewellery, three kinds of commodities increased by 30% in the 1-6 months of this year.

Especially in recent years, sales of luxury goods also show two digit rapid growth.

"In the first half of the year, the sales volume of the commercial buildings is nearly 2 billion 500 million yuan, and this year it is expected to exceed 5 billion." the head of the Hangzhou luxury goods giant Hangzhou Tower told the reporters that the sales of high-end imports accounted for nearly 7 of the total sales of the shopping malls, and the growth rate was relatively fast. "Clothing, watches, cosmetics and jewelry sales were particularly strong, of which the sales of imported clothing amounted to 670 million yuan, an increase of 30%, higher than the 10 percentage points in previous years, and watches grew more rapidly, which was already higher than 40%."

It is understood that at present, Hangzhou has become the third largest city of luxury goods sales in the world, and 80% of the world's luxury brands have been stationed.

Hangzhou department stores say Hangzhou has no shortage of luxury goods, because there are plenty of other wealthy people from other cities in Zhejiang, Hangzhou, who live in Hangzhou.

It is understood that at present, these luxury goods are mainly consumed in the age group of 30 to 45 years old.

Only Hangzhou Tower and Yintai department stores, Shaoxing people in Zhejiang spend 6 hundred million per year on their cards.

"Many people may not know that the sales of LV counters in Hangzhou are ranked first in terms of sales and sales than those in the world's LV stores, and the consumption of luxury goods in Hangzhou is only a microcosm of Beijing, Shanghai and Guangzhou." Meng Pengjun, chief executive officer of luxury goods (Asia) Limited by Share Ltd, who is called "China's luxury Godfather", told reporters that luxury consumption should grasp the trend and trend of luxury goods from the ideological perspective. At present, we need to advocate a more rational consumption concept, improve the national aesthetic level and cultural connotation, rather than blindly pursue.

"At the same time, China's design needs to be further upgraded, so that the enthusiasm of luxury consumption will eventually pour into China's territory and pform the interests of the cost countries, which is the new direction of China's luxury consumption in the future."

Meng Pengjun said.