The Famous British Branded Baoli Nightmare

　　 Any brand name is high-end, fashionable and unique. Burberry is no exception. But famous brands are also commodities. Since it is a commodity, it is impossible to control who buys and wears your fashions.

I remember a friend who said something in a ridicule, which has made me laugh: in Beijing, migrant workers in Pierre Cardin are running around the site. Of course, fake brand names are another topic.

Nightmare of a century old shop

Speaking of Burberry This 150 year old British famous brand, its famous lattice fabric fashion and decorate It has always been a symbol of elegance and elegance in British fashion. But in the past few years, the image of the fashion has gone down. Why?

Some so-called "Chav" means young people who are fashionable, rich and tasteless. They are mad to catch up with Baoli in order to show their wealth. Among them, WAG, who is a daily tabloid newspaper (commonly known as the wives and girlfriends of football stars), and the last soap operas are all proud of wearing, hand-held or wearing a Baoli.

One of the most unfortunate examples for Burberry is that in 2002, a Danniella Westbrook, a former soap addict with addiction to cocaine, appeared in tabloids from head to toe in the tabloid press, resulting in a sudden decline in the image and demand of the high-end brand in the 2002. These Chav's passion for this big name brand is a nightmare for Baoli.

How can we restore the image of Baoli's fashion and elegance? This has become the key to survival and development of the company.

Dense willow trees and bright flowers

After all, it is a famous brand. Harry Porter The series is Hermione, the 20 year old Emmma Watson (Emma Watson) who is the world's most popular actress.

Last year, Mario Tesitino, a famous photographer, photographed Elmar and her brother, Mario, became an advertising image of's Testino. Like a coup in the fashion world, Harry Porter, the girl Hermione in the movie, has brought the British fashion veteran Baoli to a beautiful spring.

Last year, sales rose sharply by 23%, with a profit of 215 million. Despite the economic downturn, the Emmma Watson effect continued in the first half of this year, and its profit growth exceeded 24%. And the number of followers of Facebook is over one million.