The Hangzhou Municipal Government Issued The Action Plan For The Three Years Of Textile And Garment Industry'S Adjustment And Revitalization.

District, county (city) people's governments, municipal government departments and units directly under the government:

The action plan for the adjustment and revitalization of the textile and garment industry in Hangzhou for three years (2009-2011) has been approved by the municipal government, and is now printed and distributed to you. Please comply with it.

Textile and clothing in Hangzhou

In order to respond positively to the impact of the international financial crisis on the textile and garment industry, accelerate the revitalization and pformation and upgrading of our textile and garment industry, and maintain the sustained and healthy development of the textile and garment industry, we have formulated the plan of action according to the relevant national, provincial and municipal policies.

I. action base

(1) the current situation of the industry.

The textile and garment industry of our city is cotton spinning, silk, chemical fiber and so on.

Leading enterprises and products have obvious competitive advantages.

The competitive power of textile and garment enterprises in our city has been continuously improved, and Daly, China, Kay Heya, Jiangnan Buyi, Han Po, Heng Yi, hang min and Fu Li Da have emerged as the leading backbone enterprises in China, and have formed a tier structure of famous brand products.

By the end of 2008, it had 4 well-known trademarks in China, 10 famous brands in China and 29 famous brands in Zhejiang.

In the field of chemical fiber, Zhejiang Hengyi Group Co., Ltd. ranks first in China's chemical fiber manufacturing industry, and has strong influence in the chemical fiber industry.

In addition, Zhejiang Rongsheng Holdings Limited and Zhejiang Xiangsheng Group Co., Ltd. are also at the forefront of the textile industry in terms of main business revenue and profits.

The competitiveness of industrial clusters is constantly improving.

The textile and garment industry in our city has formed a distinct textile and garment industrial cluster with chemical fiber, home textile, cocoon silk, knitting, women's clothing and other characteristics.

There are 394 home textile enterprises in Yuhang home textile cluster, and the Xiaoshan chemical fiber cluster has gathered 8 enterprises in the top 30 enterprises of the national chemical fiber industry, which has become one of the most important chemical fiber industry bases at home and abroad. The knitting industry in Tonglu Cross Village has formed a large scale, which has been awarded the title of "Chinese knitted town" by the China Textile Industry Association.

In addition, the Xiaoshan women's clothing industrial park, the Yuhang women's clothing industry cluster and the Jianggan women's clothing industrial park have also formed a certain scale, and the agglomeration effect is constantly showing, and the industry popularity is constantly improving.

Energy saving and emission reduction and cleaner production are leading in China.

Many enterprises in our city devote themselves to the development and application of energy saving, emission reduction and cleaner production technology in textile and garment industry. Some of these technologies are in the leading position in China.

The new coloring technology of colored polyester fiber and coloured fabric developed by Zhejiang Hua Xin new material Limited by Share Ltd has realized the zero discharge of color waste water from chemical fiber textile. Dali (China) Co., Ltd. has built the largest and second largest solar collector system in Asia, providing a large amount of hot water for printing and dyeing processing, greatly reducing the energy cost and consumption of printing and dyeing enterprises, and reducing harmful gas emissions.

(two) problems.

Disorderly competition leads to development restraint.

Many enterprises in the textile and garment industry have a weak sense of intellectual property protection. The simple imitation of plagiarism is more common. The phenomenon of homogenization and vicious competition of the products is more serious, which restricts the orderly and healthy development of the textile industry, and also has a negative impact on enhancing the brand and expanding the brand influence of the industry.

The pformation of enterprises faces many constraints.

The unfavorable factors such as shortage of funds, shortage of talents, and development environment are gradually increasing. In addition, macroeconomic policies continue to adjust and the economic operation situation is still unclear. This makes textile and garment enterprises, especially small and medium-sized private textile and garment enterprises, lack of confidence in innovation and innovation, the confidence index of entrepreneurs is declining, entrepreneurs' willingness to invest is not strong, and the atmosphere in the industry is relatively strong.

Technological innovation investment is polarized.

Leading enterprises in the industry focus on independent innovation and intellectual property protection, and have established a relatively complete technological innovation system. Every year, they invest huge sums of money in equipment renewal, technological improvement, new product development, and the introduction and cultivation of talents.

The added value of independent brands is relatively low.

There are few famous textile and clothing brands in export textile and garment enterprises, and there are no internationally famous brands.

Domestic textile and garment enterprises pay more attention to brand building, but most of them are in the middle level at present. Consumer brand recognition is still not high, and it is difficult to enter the domestic high-end shopping malls. The added value of the brand is relatively low.

Two, action background

(1) actively adjusting macroeconomic policies to create opportunities for industrial revitalization.

In the face of the grim situation of the international financial crisis, the central government made a major adjustment to macroeconomic policies, and promptly promulgated ten measures to expand domestic demand and promote economic growth, six policy measures to promote the healthy development of the textile industry and the adjustment and revitalization plan of the textile industry, etc., which created favorable conditions for expanding the domestic market of textiles, enhancing enterprise confidence and guiding enterprises to accelerate pformation and upgrading.

(two) the financial crisis has led to the deterioration of the situation and brought pressure to the revitalization of the industry.

The deepening international financial crisis has led to a gradual rise in unemployment rates in Europe and the United States, and consumer demand has been decreasing.

Under the great pressure of shrinking external demand and impeding export trade, the textile and garment industry with high export dependence is the first to bear the brunt. The export growth of enterprises has gradually slowed down and the efficiency has been declining.

It is urgent to revitalize our textile and garment industry.

(three) industry itself requires pformation and upgrading to provide impetus for industrial revitalization.

The current plight of the textile and garment industry is the inevitable result of the serious surplus of homogeneous production capacity. It is inevitable "pain" in the process of industrial pformation and upgrading, and the financial crisis has made it come earlier and become more violent.

At present, the effective way to solve the predicament of the textile and garment industry is to unswervingly speed up pformation and upgrading, eliminate backward production capacity, accelerate technological progress and new product development, constantly open up new markets, improve the contribution rate of science and technology, the contribution rate of brands and the added value of products.

Three, action thinking

(1) guiding ideology.

Adhere to the guidance of Scientific Outlook on Development, implement the requirements of the municipal Party committee and the municipal government on the establishment of the "3+1" modern industrial system, and implement the "four batch" principle of the textile and garment industry. Through policy guidance, market development, brand promotion and platform construction, make rational use of two domestic and foreign resources, accelerate the popularization and application of the advanced applicable technology and equipment, take silk, chemical fiber, clothing and home textiles as the leading role, optimize the industrial chain and enhance the value chain as the breakthrough point, promote the pformation of the industrial development to the brand benefit type, create the regional characteristic economy and brand advantage, and realize the revitalization, pformation and upgrading of the textile and garment industry of our city.

(two) basic principles.

The principle of brand convergence.

According to the industrial orientation of "Silk house and women's clothing capital" in our city, we should strengthen market development and independent brand building, give full play to brand synergy effect, innovate publicity carriers, continuously enhance the influence and competitiveness of independent brands, and achieve effective integration of industry brand, enterprise brand and product brand.

The principle of value chain upgrading.

In accordance with the requirements of centralization, specialization, differentiation, matching and internationalization, taking the design and marketing as the core, supporting the related industries effectively converge, forming a development pattern of "two in the middle, outside the middle", and promoting the upgrading of Hangzhou's textile and garment industry to the two ends of the value chain.

The principle of industrial chain optimization.

We should vigorously develop our textile and garment dominant industries, take the leading enterprises as bigger and stronger as the main line, promote the development of the industrial chain upstream and downstream through the development of superior industries, and energetically optimize the product structure and industrial level, so as to form an obvious textile and garment industry chain.

The principle of ecological development.

In the process of industrial revitalization and pformation and upgrading, we should pay attention to the protection of the ecological environment. By upgrading the technology, technology and equipment, we should focus on the pollution control links in the industrial chain, and strive to achieve zero pollution and zero emissions in the production process.

(three) action objectives.

Comprehensive strength has reached a new level.

By 2011, the industrial added value of the textile and garment industry in the city reached 41 billion yuan (34 billion 500 million yuan in 2009, 37 billion 500 million yuan in 2010), with an average annual growth of 9%. The value of export delivery was 50 billion yuan (43 billion yuan in 2009 and 46 billion yuan in 2010), with an average annual growth rate of 8%.

Enterprises, clusters and market have obvious advantages.

By 2011, 3-5 specialized competitive industrial clusters with competitive advantages at home and abroad have been formed, and 10 large enterprises and leading enterprises with international advanced level of 10 levels of equipment, innovation and product quality have been formed. In the end consumer behavior industry of clothing and home textiles, 5 famous brands with annual sales revenue of more than 1 billion yuan have been cultivated.

Production capacity has been optimized and upgraded.

By 2011, the labor productivity of the whole industry increased by 10% annually; the share of technical equipment with international advanced level increased by 10 percentage points; the market share of products with independent intellectual property rights increased significantly; the elimination of production capacity with high energy consumption, high pollution and low technology level increased significantly.

Four, action measures

(1) industrial upgrading action.

We should strengthen the guidance and cultivation of large groups of textile and garment enterprises.

According to the relevant policies of our city on cultivating large enterprises and large groups, we should actively guide enterprises to create large enterprises conforming to the goal of our textile and garment industry through mergers and acquisitions, listing and financing, and alliance cooperation.

At the same time, through relevant policy support, resources will be concentrated on leading industries and backbone enterprises to form a resource advantage agglomeration and resource efficiency improvement.

Optimize product structure and technology level.

調整優化化纖產品結構，使其向多元化、差別化發展，從低附加值向高附加值提升;通過技術改造，應用新型紡紗技術，創新織造工藝，提升高檔精梳紗線、多種纖維混紡紗線和紡織面料的生產技術水平;加強家紡產品復合技術、功能性整理技術、整體成型技術的開發和應用，拓寬產品應用領域從服飾用向產業用延伸;圍繞面料的檔次水平，著重解決織物纖維的柔軟性、功能性、化纖織物超仿真等高檔整理技術難題;以發展真絲綢、絹紡綢、真絲與其他混紡交織綢、高技術復合型纖維在真絲綢領域的應用為重點，提高印染后整理水平及真絲綢面料的功能，增強產品的抗皺、耐縮和色牢等性能，擴大絲綢在家紡新產品開發及其他領域的應用;推廣零污染、零排放技術，加快工藝改造;推動數碼噴墨印花等紡織機械先進技術的應用與研發。

Encourage moderate industrial gradient pfer.

Through policy tilt and proper guidance, the adjustment and pfer of backward equipment can be selectively implemented by utilizing the differences in regional economic development.

For manufacturing enterprises with backward technology, low added value and low resource utilization rate, we should increase the intensity of pfer and elimination, optimize the allocation of resources, enhance the overall competitiveness of the region, and guide qualified textile enterprises to establish production bases in provinces where cotton and silkworm are planted and labor resources are abundant.

Enhance the competitiveness of textile and garment parks and characteristic neighborhoods.

We should strengthen the construction of industrial parks and characteristic blocks such as mulberry cocoon, silk, women's clothing, chemical fiber, knitted, home textiles and other advantageous industries, give full play to the advantages of policies, markets, talents and environment, strengthen publicity to the outside world, continuously improve the popularity of industrial parks and characteristic blocks, improve related industries, promote the aggregation, matching, ecological and characteristic of textile and garment industry, and form a stable competition and cooperation network for textile and garment industry; through supporting key enterprises and key projects, encourage and support qualified leading enterprises to set up industrial functional blocks and special color industrial parks, so as to effectively improve industrial concentration and obtain scale benefits.

(two) market development.

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Encourage enterprises to open up the domestic market.

We should make full use of the network of our textile and garment market, strengthen and perfect the local professional market and the construction of characteristic blocks, so as to provide space for enterprises to open up the domestic market.

Textile and garment enterprises set up brand stores at home and abroad, and set up counters in famous market (shopping malls). Enterprises participate in various kinds of exhibitions organized or recognized by the relevant departments of the municipal government. According to the relevant documents of the Hangzhou Municipal People's Government on the positive response to the financial crisis and maintaining the steady and rapid development of the industrial economy (hang Zheng [2009] 2) and other related documents, some financial support is provided in the booth, image production and brand promotion.

Support textile and garment enterprises to expand exports and "go out".

We should implement the export tax rebate policy, pform the mode of foreign trade growth, diversify the international market, focus on developing independent brands and expand the export of high value-added products.

To guide qualified textile and garment enterprises to "go out" and support enterprises to directly utilize the international market and various resources by setting up factories in foreign countries, jointly running factories and acquiring enterprises, so as to improve the position of Hangzhou's textile and garment industry in the global industrial value chain.

We should actively encourage enterprises to hold large-scale professional exhibitions overseas, set up exclusive stores, special counters, product marketing offices, and establish sales alliances abroad.

Support enterprises to make positive use of export credit insurance to reduce export risks.

Promote enterprises to expand e-commerce platform market.

In the textile and garment industry, it is necessary to carry out the work of "e-commerce entering the enterprise". According to the Circular of the general office of the Hangzhou Municipal People's Government pmitting the Circular of the Municipal Finance Bureau of the Municipal Economic and Social Commission on the management of Hangzhou's electronic commerce into the enterprise's special fund (hang No. 2008], [343]], the enterprises that hold the conditions to set up an independent e-business platform, support the joint venture of third party e-commerce service enterprises to carry out e-commerce application, establish online professional market, shorten the circulation period of products, reduce product marketing costs, and expand domestic and foreign markets through the innovation of marketing mode.

(three) brand building action.

Strengthen the enterprise's independent brand awareness.

The textile enterprises should be encouraged to do their own brand building work, and corresponding rewards should be given according to policies for enterprises with brands above the provincial level.

We should encourage excellent textile and garment enterprises to participate in international garment fabrics exhibition, strengthen cooperation with international high fashion enterprises, encourage clothing design to break through the restrictions of product design, and gradually form a perfect design system from a single product design.

Encourage and support Hangzhou's original brand building.

In depth study of the current development of the original fashion industry, find out the details, understand the needs, take measures to vigorously develop the designer brand and original fashion industry, cultivate the designer brand, and guide the development of the original fashion industry.

Giving guidance in the establishment and operation of enterprises, giving preferential treatment in terms of Taxation and so on.

In the more concentrated areas of original fashion clothing stores, through the store integration and unified logo, the designer will lead the original clothing franchise store to expand its scale and enhance its influence.

Summarize and promote the successful experience of leading enterprises' sub brand construction, support enterprises to register or buy brands abroad, and promote the construction of brand system.

Enhance regional brand influence and industry image.

The Silk Fair and the China International Women's Wear Exhibition and other professional thematic exhibitions will further enhance the promotion of the industry through the comprehensive utilization of plane and Internet media. Every year, the "Hangzhou silk dress products popular trend research and publication" activities will be held annually to enhance the leading position of Hangzhou silk dress products in the domestic fashion trend; the enterprise products conference will be held with various exhibitions and fashion week to expand the regional brand's overall influence; with the advantages of silk and women's clothing industry as the ten major potential industries in Hangzhou, all kinds of publicity and exhibition of all kinds of silk and women's clothing brand and market will be subsidized, and the funds needed will be included in the ten special potential industrial development special funds of Hangzhou. Managing China International

(four) financial support action.

Strengthening financial support for technological innovation of enterprises.

We should implement the policy of tax and fee reduction for independent innovation, support enterprises to declare high and new technology enterprises, create technology centers and promote information construction.

Enterprises should be encouraged to implement technological innovation, technological pformation and brand building. In the key technical fields of textile and garment industry, technological innovation and pformation projects, energy saving technology promotion, enterprise technology center identification, design innovation center construction, independent brand building, and enterprise informatization should be used. According to the relevant policies of the state, provincial and municipal governments, special funds should be provided to subsidize or reward them.

We should optimize financial and financial support.

We should increase investment in various special financial funds and "Hangzhou silk and women's clothing industry development funds" that can be enjoyed by textile and garment enterprises, and increase financial support for enterprises. Through the amplification effect of industrial debt funds, we encourage banks and financial institutions to increase their support for credit and loans to textile enterprises, increase support for SME financing through network joint guarantee loans and SME credit guarantee, expand financing channels for enterprises, and support enterprises issuing bonds such as corporate bonds, corporate bonds and short-term financing bonds.

(five) talent cultivation action.

We should improve the mechanism of introducing and selecting talents.

We should further select, enrich and expand the designers of women's clothing by promoting the "China's outstanding women's designer discovery plan" and other related activities.

We should expand the scope of talent selection, increase the strength of talent selection, and formulate appropriate methods of introduction and selection for comprehensive talents, senior management personnel, industry and technology leaders, besides garment design talents.

Innovative personnel training mode.

Take the China International Women's costume designer Grand Prix as the carrier, select qualified designers to go abroad for professional training, actively organize outstanding fashion designers to go abroad for study and inspection, organize outstanding women's wear designer advanced research class, clothing production technology training class, and enhance the overall quality of textile and garment talents.

We should increase the talent docking and cooperation training between enterprises and universities and research institutes, encourage enterprises to set up training bases jointly with universities or vocational schools, and improve the training level of managerial talents and technical personnel in Colleges and universities.

Encourage enterprises to set up internal staff skills training centers, integrate education and training resources, strengthen training, and improve the overall quality of workers.

We should actively implement the policy of introducing and using talents.

The implementation of the current policy on the introduction and use of all kinds of talents will provide a good environment for the employment and employment of all kinds of skilled personnel and management personnel in the textile and garment industry.

To encourage fashion designers to innovate and start business in our city, we should take the Pioneering Park of fashion design and creative park as the starting point to provide preferential policies and conditions for excellent designers.

We should explore a variety of distribution and incentive mechanisms with performance and market orientation, human capital and technology stock participation as the main form, and increase the intensity of factor allocation to stimulate the enthusiasm and creativity of innovative talents.

(six) platform integration action.

Actively create a platform for innovation in science and technology and culture.

Integrating the institutions of higher learning, scientific research institutions, design companies, intellectual property institutions, etc., it will form a powerful comprehensive design service strength, play an important role in the innovation system of textile and garment industry, improve the industrialization and marketization of research results, strengthen exchanges and cooperation with overseas textile and fashion design institutes and fashion centers, enhance the international integration of Hangzhou's textile and garment industry, and focus on the cooperation between textile and garment enterprises and service enterprises in information sharing, intellectual property rights, law and management consulting services, so as to form a professional and powerful service platform.

Efforts to enhance the independent brand and cultural innovation platform.

We should give full play to the advantages of many independent brands in our city, increase the integration of independent brands and regional characteristic culture, and establish a social complex with the industry alliance as the main form and the "silk and women's clothing industry alliance" as the leading Party, the political circles, the intelligentsia, the industry and the press in the textile and clothing industry.

We should give full play to the role of associations in brand and cultural innovation, and encourage associations to strengthen interaction among different sectors, strengthen brand awareness and form brand clusters with unique cultural characteristics in Hangzhou.

Integration and development of production and processing cluster platform.

Taking Xiaoshan printing and dyeing weaving, Yuhang and Jiande home textiles, Jianggan and Xiaoshan women's clothing as the core, we should optimize and integrate the surrounding textile and garment industrial bases, support and consolidate the construction of high-quality cocoon silk bases in Chunan, further expand the scale, highlight the brand influence and scale production capacity, and form an internationally famous textile and garment industrial base on the industrial chain's integration, branding and scale development.

We will build a comprehensive marketing network innovation service platform.

We should strengthen the supporting role of marketing network and encourage enterprises to innovate in marketing mode. Based on the specialized wholesale markets such as Sijiqing garment trading center, Sijiqing clothing characteristic blocks, Wulin Road fashion women's wear street, China Silk City, Xiaoshan culture road fashion women's wear street and other large shopping malls and other traditional sales platform, we vigorously promote the application of e-commerce marketing network platform, build a marketing platform for the integration of traditional and modern development, further expand the sales channels of textile and clothing, and lay a solid sales network platform for the development of textile and garment industry.

Five, action security

(1) strengthening the guarantee of ideological organization.

We should clarify the position of textile and garment industry in the traditional pillar industries and people's livelihood industries of our national economy, and enhance the influence and market position of Hangzhou's textile and garment industry both at home and abroad through various promotion and publicity work.

We should clarify the responsibilities of departments and units in implementing the plan of action, and divide them into work, implement them, strengthen coordination and communication, and improve the cooperation of cities, districts and departments in the development of textile and garment industry, and jointly promote the effective implementation of the three year plan of revitalization of the textile and garment industry.

(two) implementing policies and strengthening research.

We should conscientiously implement the national plan for the adjustment and revitalization of the textile industry and the planning of pformation and upgrading of the textile industry in Zhejiang province (2009-2012), strengthen the docking with relevant policies of the state, province and city, and implement the policies of market development, technological innovation, industrial restructuring, and lightening the burden of enterprises, and formulate new policies according to the actual conditions.

The preliminary study of the 12th Five-Year plan for textile and garment industry was launched to provide the basis for determining the goals, priorities and measures for the next stage of industrial development.

(three) guide the direction of industrial investment.

In line with the principle of adjusting stock and optimizing increments, we should strengthen the guidance for investment and construction of textile and garment industry, support the technology and product investment projects that need to focus on development, and restrict projects with low technical content or general expansion capability, prohibit high energy consumption and high pollution projects, and clean up backward technology and equipment.

We should focus on supporting the development and industrialization of new textile materials, cleaner production technology, high value-added production technology and key equipment.

We should increase the whole process service for key technical pformation (industrial investment) projects, improve the project start up rate and completion rate, and ensure that the key projects will be put into operation on schedule.

(four) increase the burden and relieve difficulties.

We should actively implement the financial policy of "lightening the burden, helping the poor and promoting development", giving subsidies to enterprises with large contribution to the development and good prospects for development. In accordance with the regulations, we should implement the policy of temporarily reducing the proportion of social insurance premiums; further suspending or reducing a number of enterprises involved in charging projects; improving administrative management and efficiency, speeding up project declarations and so on; speeding up the handling of export tax rebates, and providing temporary turnaround and short-term protection through the municipal emergency mutual aid funds, and improving the cash flow difficulties of enterprises.