Shenyang: Online Stores Hit Stores

When a traditional shop with a stable source of tourists leads a carefree life, the online shop is threatening to rush to the source of tourists and show the scene of snake eating elephants.

Entities shop online shop

From disdain to color change

"A few years ago, almost no one would care about online shops, but now they are different from sheep to wolves."

Yesterday, Miss Liu, the clothing business of five love street, said that her niece ran the shop from her. At that time, she urged her niece to rent a stall for a physical store, but her niece did not listen to her.

"Now my niece's monthly sales are two times more than mine."

Ms. Liu said.

Yesterday, when reporters visited several shopping malls and clothing stores in Shenyang, they found that the attitude of the shopkeepers had changed one hundred and eighty degrees.

"I'm afraid the Internet has the same source of goods as my family."

Miss Zhang, director of a brand clothing shop in Zhongjie, said that some customers went straight to a certain dress after they entered the shop. After trying it on, even if they were very suitable, they could always find out the reasons for not buying it. Under such circumstances, she could basically tell that the customer was going to buy it online.

Online shops talk about physical stores

From "near" to "no matter"

At the same time, the online store has changed its attitude towards online stores.

"This shop has a physical store, strength shows everything..."

Two years ago, the front page of many online stores had such publicity, and even there was no entity store that was "empty" near the store to enhance customer trust.

In fact

E bought the girl shop owner, Mr. Miao told reporters that he had more than 10 physical stores, but he never mentioned the word "physical store" on the web page, nor had he ever disclosed to customers. "Online shop is a shop. It has its own operation rules, and there is no need to rely on the development of physical stores."

Mr. Mu said that if the shop can further expand, he may close all the physical stores.

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Shop PK entity store

A small fight is underway.

Although the impact of online stores on physical stores is expanding, it has not been expanded to all areas.

Reporter survey found that in order to reduce the online shop's "attack", some investors in the choice of projects, deliberately avoid online shop can "encroach" field.

Mr. Miao said that the sales capacity of the shop may be underestimated, and the real contest with the physical store has just begun.

"Over the past few years, the impact of online stores on physical stores is getting bigger and bigger. In Shenyang, the sales volume of many online stores can be equal to dozens of physical stores in the same industry, and there are some physical shops that will be eaten by online stores."

Taobao Liaoning business alliance responsible person said, with the increase of online shopping people, this impact will also become stronger and stronger.

In some industries, online stores gradually occupy a monopoly position. Online shops are playing a big game with a small beating.

Expert shops can complement each other.

China e-commerce research center expert Fang Yingzhi said, in the early days of e-commerce development, people's trust in online shopping is relatively low. Therefore, many sellers rely on physical stores to solicit customers, in order to prove their strength and credibility, and the shop has once become the gold character sign of online stores.

But nowadays, people no longer look at online shopping with skeptical views. Online shops can survive independently of physical stores.

However, Fang Ying Zhi said that this does not mean that there is no connection between online stores and physical stores, because if there are both online stores and physical shops, and the capital is sufficient, the online stores and physical stores can be complementation less.

Online stores can grow slowly on the basis of physical stores. When the online store develops and accumulates to a certain extent, it can make up for the restriction of the physical store area. It can not only open the local market with the entity stores, but also open the national market.

However, the entity store can supplement the sales volume and provide materials for the online store.

Fang Yingzhi thinks: between online shop and entity store, we can seek common ground while reserving differences and develop together.

That is to say, the goal of efficiency is consistent, but there are differences in market positioning, target groups and product characteristics.