Pay Attention To Old Age Clothing &Nbsp; Pay Attention To High Yield.

Volkswagen: hard to buy

Ms. Wang and her husband are retired intellectuals. They pay special attention to meters and they often join hands in shopping malls, hoping to buy new suits that suit them.

But they always go back empty handed. The reason is that they have not been able to get their clothes through shopping malls. It is not that the body is too fat to get into the clothes. They are frightened by the garish style and often complain.

The reporter has learned that there are few people like Ms. Wang and her husband, and more than half of the 20 elderly people who are randomly selected by us belong to the above situation. In addition, some middle-aged and old people feel that buying new clothes in shopping malls is a matter for young people, and they often choose to find a familiar tailor to tailor them.

In all kinds of clothes full of streets and lanes today, is there anyone who worries about buying new clothes?

Businesses: hard to sell

Desalination of shopping malls

Women's clothing sales supervisor of a large shopping mall in Xinjiekou, Nanjing, said: Nowadays, hundreds of shopping malls are divided into several categories in sales clothing, some of which are made up of sales ladies for their own business characteristics. There are mainly sales Sports and casual clothes. This is because they have different focuses, so they show their own advantages in clothing display.

It is usually seen that there are still some middle-aged and old clothing sales in the state-run 100 product stores, but we can not get caught in such a misunderstanding: the conservative view is that the color is dim, the style is old and the rough texture is the clothing for the elderly. In fact, the display of the shopping mall has already diluted the concept of the old clothes.

Shopping for old people is too rational.

This person in charge introduces that all kinds of clothes are covered in the shopping malls, and the elderly can choose freely. But in view of the special physical shape of the elderly, the old consumption concept and the long period of clothing for the elderly, the proportion of their consumption in mainstream consumption is very small.

It is usually seen that old people are accustomed to buying clothing in low and medium fashion counters.

It is the first choice for them to change their seasons, break codes, break colors, and cut off the money, so they choose the standard first. They look at the price first, then the quality and the color and the style.

Compared to young people, their shopping behavior is too rational.

The official also said that the disappearance of old clothes in some shopping malls is a product that the market has developed to a necessary stage, and consumption restricts the market. The market also determines that the company must produce a ring.

In today's diversified market development, the consumption concept of the elderly will continue to be updated. The elderly will have to get closer to mainstream consumption in the trend of fashion and fashion. They have the same rights as young people to pursue fashion and enjoy life.

The old people can choose the products that they need.

Manufacturer: hard to do

Ms. Qiu Ruzhen, general manager of Shanghai Jinjian Clothing Co., Ltd., thinks that the name of old clothes is almost unnecessary nowadays. Modern clothes are classified according to the occasion of wearing clothes. We classify them according to their wearing purposes when they are dressed. They are usually divided into professional wear, casual wear, sportswear, etc.

The elderly as a special group of social consumption, usually in the age of 50 or more, they do not belong to the mainstream clothing consumption.

The company is very difficult to grasp the production of clothing for the elderly. First, the elderly have no research on clothing, they do not know how to wear, they are old fashioned, they are always trying to get cheap, and they do not pay close attention to fame, popularity, and style. Two, the elderly belong to the non mainstream consumer groups. The products are very special. A product is limited in demand, and can not form mass production. The cost of production and design is relatively high. The clothing for the elderly is not attractive to the manufacturers. Therefore, the old people who have been mainly producing clothing for the elderly are often pformed under the pressure of the market to produce suitable clothing for the young people.

The only old clothes on the market are often clothes with a reputation for being messy, rough, and of poor quality.

On the one hand is the "hard to buy" voice, on the other hand is "difficult to sell and difficult to do" reflected.

Is there a reconciliation of blogs?

Expert point of view: create a reputation for the elderly clothing and make it bigger and stronger in the market segments.

According to authoritative experts in the industry, as China's population aging era has come, China's elderly population will continue to increase on the basis of the existing 130 million. Now the population aged 60 and above accounts for 10.2% of China's population. By 2030, the population aged 60 and over will reach 300 million, accounting for 20.4% of the total population of the country.

From this, we can see that the market of old clothes contains unlimited commercial success. If businessmen and manufacturers want to get such a big cake, they must carry out several changes.

First, change of market concept.

With the further development of society and economy in China, the clothing consumption of the elderly will go towards fashion, taste and quality.

The trend of diversified development of leisure is changing from conservatism to frugality to meet the basic functional requirements of keeping warm and keeping warm.

In the long run, the conservative concept is that the income gap of the elderly and the conservative concept of consumption will be completely changed.

On the contrary, with the further development of the society, the retirement income of the elderly can be further improved, the social burden will be smaller and smaller, the social welfare will become better and better, interpersonal communication and various recreational activities will become rich and colorful, and the elderly will be more careful in health care, fitness, and physical differences can also be reduced.

Pursuit of taste and fashion will become a new theme.

In this case, the company will be profitable for the production of old clothes.

The rule of market economy tells us who is the first winner to occupy the market and to build up the old name and develop it. This is a pressing matter of the moment.

Two, very advantageous

Relative to the production of all kinds of professional wear, suits, leisure and sports apparel companies, the market products have been homogenized to get price competition, which has made them more and more modest.

Fashion clothing is fast fashion and fashion cycle. It is challenged by extreme design and high cost logistics. If it is a little careless, the flow cost will be converted into product inventory.

In contrast, the elderly clothing fashion cycle is long, the single model product needs no mass production, and has relatively market stability. Therefore, the development of the elderly clothing has low risk and high efficiency and returns to the market.

Concerned about the elderly, pay attention to high yield, companies, businesses why not?