Hongxing Erke Uses The Tennis Strategy Unceasingly To Move Towards The World.

Recently, in the 2010 season Wimbledon tennis tournament, it is a special day.

In the finals of the tennis men's doubles, Risto Te Koa's combination with Maer Putz Snell's group put on a showdown. As a result, the combination of Philip Putz Snell and Maer was superior. In the end, 6-1/7-5/7-5 won the three set in a row, and the total score was 3-0 to sweep the Stowe / special test and win the Wimbledon men's Doubles Championship.

Act as

Hongxing Erke, as the first brand of Chinese tennis, is a domestic sport.

The Madrid Open tennis tournament, which just ended in May 2010, is still impressive today. The beauty ball boy who has always taken the sexy route has changed into a spokesperson for China's ERKE "young, fashionable and sunny" brand.

Since 2005, when the tennis differentiation strategy was creatively put forward, the national brand Hongxing Erke began to seek for development and breakthroughs in the field of tennis. Through the continuous sponsorship of tennis events and the eye excavation of international players, Hongxing Erke's influence and reputation in the international tennis arena rose rapidly.

Vic Meyer, the Belgian sweetheart of the 2009 stunning beauty net, surged with the Chinese brand Hongxing Erke. The WTA rank rose from 57 to 16 in less than a year, and the excellent performance of Philip Putz Snell made the Chinese brand go further into the world.

Hongxing Erke constantly publicized tennis and soccer in the media rather than in China.

Wu Rongzhao, vice president of the group, believes that this is the result of many years' efforts: "consumers' recognition of tennis and Hongxing Erke has been very deep. Hongxing Erke's tennis shoes have accounted for 15 to 20% of the whole footwear, and this proportion is quite high. Usually other brands of tennis shoes only account for 5% of all footwear, or even less.

This shows that users have approved the strategy and positioning of Hongxing Erke's tennis promotion.

It is reported that Hongxing Erke is currently sponsoring the highest specifications of the event is the Shanghai ATP1000 masters, is also only the four Grand Slam of the high specification event, after its permanent settlement in Shanghai last year, once attracted the enthusiastic pursuit of domestic fans, Hongxing ERK masters series of official products not only won the fans and consumers highly favored, its nationwide selection of caddie performance in the field is also commendable, get the general recognition of the Organizing Committee and the players.

And Hongxing Erke's future goal is definitely to enter the four Grand Slam. This is not just a sponsorship player's debut, but also a comprehensive cooperation. I believe this moment will be realized in the near future.