China International Knitting Fair Three Years To Become A Mature Exhibition

At the beginning of the exhibition held by the organizers of the knitting exhibition, the company always adheres to the concept of "building high-end brand exhibition of the industry". It is committed to helping enterprises to develop a wide range of customers and marketing channels by exploring the international and domestic markets. Whether it is a brand old brand or a brand new brand, it hopes to gain more from the knitting exhibition.

Since last year's knitting exhibition was gratifying and the trade effect was remarkable, enterprises began to sign up for exhibitors at the beginning of this year. Compared with the previous years, the exhibition progress was completely ahead of a quarter. After three years of meticulous construction, the exhibition has entered a mature stage.

It is reported that this year, Manifen, Ann Li Fang, ancient and modern bra giant, three guns, bronze cattle, AB, snow bamboo and other underwear leaders, namely, hair, Gezi, natural T-shirts and other knitting industry heavyweight enterprises have participated in the exhibition; Huaxing, Mei Zhi Ting, Jin Kola, Ruth card and a number of emerging brands appear in the exhibition.

Italy Hosiery Association, Taiwan Textile Development Association, Tianzhu fiber industry alliance, Zhejiang Zhuji socks industry association, Liaoyuan socks Industrial Park, Guangdong great wool weaving, Haining warp knitting industrial park, Jiangsu Gushi, Mei Li, Wuxi Gushan, Shaoxing Li Zhu and many other important knitting industrial clusters will show their enterprises.

Strong exhibition of old brands

The three shots of Shanghai will be strong and the exhibition area will reach more than 200 square meters.

Shanghai

son

The exhibition area of an Li Fang Group is about 225 square meters. It is jointly sponsored by E-BRA brand and FANDECIE two big brand.

The exhibition is mainly based on image display of brand store and window, forming a complete brand hall, giving a real brand scene experience to franchisees, channel merchants and consumers.

In addition to exhibitors, Ann Li Fang will also participate in the brand underwear show organized by the needle Expo, and will show you the latest 10 years of products with wonderful performances.

Last year's exhibition, for the first time, was exhibited by an independent brand image. It conveyed the unique Q-Sexy connotation of the poem to the outside world and achieved good results.

On the basis of last year's exhibition, this year we will continue to display the brand of fanding and strengthen the brand image and brand positioning of FD, and we will also launch a brand new popular brand E-BRA at the needle Expo. This will be the first time that the group has shown this brand to the outside world.

"E-BRA is our brand new brand for middle-income urban women. We hope that with the help of the international platform of needle Expo, E-BRA will be recognized by more joining customers, channel partners and consumers, raising the brand awareness of E-BRA and seeking more opportunities for cooperation," said the director of the exhibition.

Industry chain supporting, collusion and great development

How can the raw material enterprises better display themselves at the exhibition? Through continuous thinking and practice, the new fiber production enterprises become more and more aware that downstream enterprises are the best examiners of fiber products, and any fiber industry that is separated from the upstream and downstream industry chain will not have good prospects for development, and it is difficult to achieve industrialization and marketization.

Of course, in order to better promote new fibers in the exhibition, and closely linked with downstream enterprises, the exhibition of industrial chain is undoubtedly a broad road.

At this exhibition, Shandong Hailong Limited by Share Ltd will jointly participate in the exhibition with Lingxian County Hengfeng Textile Co., Ltd. and Shanghai Handan high dress Co., Ltd., with three enterprises as a unified overall image in the same exhibition area.

Three companies in the industrial chain joint interaction mode of innovation, respectively, from the fiber raw materials, yarn, fabric clothing three sides to highlight the "bassell fiber" series products, to facilitate different customer needs, but also can fully display product performance.

"Through the joint exhibition of upstream and downstream enterprises, we can intuitively display the characteristics of every aspect of the product.

At the same time, the use of terminal pull can make the new fiber faster accepted by the majority of consumers.

Du Shuangyong, manager of Shandong Hailong Limited by Share Ltd, said that this year, our company is still using the train of thought last year. It will adopt a joint exhibition method and display a small industrial chain of bassell fiber as far as possible to the general audience, hoping to be recognized by the vast number of consumers.

Last year, the more than 40 enterprises of Tianzhu industry alliance at the needle Expo held a group exhibition in the form of "the first link of Tianzhu industry alliance", showing all links in the industrial chain, and gathered more industrial strength to mold the brand effect of Tianzhu cluster, and achieved good results.

Song Dewu, director of the Tianzhu industrial alliance, said that this year, Tianzhu is still a collective appearance in the form of industrial chain. But this exhibition, the Tianzhu industry alliance will select the essence of the brand to participate in the exhibition, which is more conducive to establishing a brand image.

Group army enthusiastically participated in the exhibition

Today, the actual cross-strait cooperation is becoming more and more in place, and the two sides have found effective market space. Last year, Taiwan textile and Development Association gained a lot in the fabric exhibition. It also had great interest in the Taiwan Textile Development Association of the needle Expo. 11 Taiwan companies participated in the exhibition to display the professional team image of Taiwan.

In addition to the image display in the Taiwan exhibition area, Xu Rong Group has a stand to display independently and promote the cold pfer printing fabric.

Cold pfer printing is an environment-friendly, energy saving green cold pfer technology, suitable for cotton, Model, Tencel and other cellulose fiber fabrics.

Compared with the traditional printing ratio, it can save 65% of the energy, and can save 2/3 water consumption. At the same time, the sewage discharge is less, and the harmful substances in the sewage are lower.

In addition, more and more industrial clusters are also exhibiting in the form of group army.

{page_break}

Haining, Meili, Zhuji, Liaoyuan and other industrial clusters have been exhibiting for many years. In the first time this year, Dalang unveiled its overall image of the industrial cluster as a knitting exhibition. Its booth area was 160 square meters. It organized 6 brand exhibitors, namely, China (Dalang) wool textile research and development center and Ji fan Deng, Chao Xiang dress, Ankang, TIA, F1000 and atoli.

"This time, Dalang has emerged as an image of" regional international brand ". On the one hand, in order to expand its reputation and influence in the Chinese apparel industry and the international market, we also highlight the best quality and strength of Dalang's wool weaving enterprises through the display of brands and products, and engage in contacts and exchanges with shopping malls, buyers and distributors from home and abroad, and strive for a certain amount of cooperation to further open domestic and foreign markets.

Ye Huiqiang, deputy director of wool weaving Office of Dalang Town, said that the wool weaving industry is one of the three leading industries in Dalang. It is the characteristic industry of Dalang Fumin Qiang town. The creation of regional brand is to integrate the scattered fingers of the industrial cluster into a "fist", and to compete with the international brand in the way of "fist".

At this exhibition, the Gli knitting Association organized several large-scale enterprises to participate in the exhibition. The director of Jiangsu Jinchen Textile Co., Ltd. Yimin believes that participating in the exhibition is very meaningful and can communicate with domestic first-line knitting enterprises and see the trend of product development.

He hopes to enhance the cohesion through cluster exhibition, and promote scale enterprises to improve step by step, and explore a way to better display the advantages of ancient knitting.