New Development Of China'S International Household Textile Products In 2010

Recently, China International in 2010

"According to the" new Chinese "theme, the product is very promising in the market, and because of the prospect, we actively participated in it. The judges, Jin Qingzhe, President of the Korean friendship planning company, said:" the whole competition has improved from preparation to other aspects.

Of course, from the perspective of product design, there are still some deficiencies, mainly in the combination of themes.

According to the head of the Organizing Committee of the competition, there are 3 awards in the product design competition, namely, the international fashion design award, the brand product design style award and the product design award. There are 269 sets of 2394 entries, including 59 sets of 334 designs for the International Fashion Design Application Award, 72 sets and 643 works for the brand product design style award, and 138 sets of 1417 products for the product design award.

Each prize will be awarded 1 gold medals, 2 silver medals, 3 bronze medals and 10 outstanding prizes.

Cui Pingping, the design director of CONCEPT&STYLE FASHION PROJECT GROUP ITALY in Italy, said that the distribution of the 3 awards is very reasonable. The competition is clear from year to year.

"Especially gratifying is that the contest saw the irresistible position of Chinese elements in the international trend, and put forward higher requirements." she said: "in fact, the role of the competition is more reflected in the guidance, the key is to enhance the design level, as an authoritative competition into an international trend oriented design to guide the market."

The judges, Zhan Binghong, Dean and professor of the school of design, Beijing Institute Of Fashion Technology, agree with the idea that the design level of the home textile industry needs to be improved. "Home textile design needs such a contest to guide and promote". Zhan Binghong said that the most regrettable thing in this competition is that our designers are too fond of addition, and prefer "stacking". In addition, there are defects in color matching, and the use of color is not smooth.

"The level is growing in the promotion of each other.

Compared with the past, this product design competition has the most outstanding characteristics. First, the quasi designers of art colleges this year are more involved in the product design competition. Some students' works are practical and innovative, which has changed the pattern that the designers basically participated in the product design competition in the past.

In addition, in the past, the entries were generally commodity design and more commodities. This year, there are many innovative designs, whose design is based on products and higher than products in terms of thinking and expression.

Especially young designers, design thinking is very active, the design space has been very effective expansion, this year home textile design has even appeared for outdoor design of home textiles supplies, and from the "happy farm" game inspired design.

Two, the category of entries is more extensive than ever before, covering a series of combinations of bedding, towels, blankets, craft Patchwork and table decoration, including the cloud brocade series selected by Nanjing brocade Research Institute.

Three, the number of participating countries has increased. The 5 pieces of handmade works from the United States, South Korea, Japan, Finland and Switzerland participated in the competition.

This year, the awards have also been reformed.

In the past, awards were not divided into international market and domestic market design. The products and personal works of the company were also evaluated together. This year's 3 awards are divided into 3 levels. The brand design style award takes part in the name of the unit, and the product design is entered in the name of the individual. The international fashion design award is set up for this year. The purpose is to test the degree of home textile design and international integration, and it needs a higher understanding ability.

Judging from the structure of the judges, the judges include experts from Italy and Korea, designers from domestic enterprises, and experts and professors from art schools.

"In the contest, some works have used the freehand effects of Chinese painting and dramatic costumes to the home textile design, and the effect is good." Li Bo, associate dean of the Department of design and art at Nantong Textile Vocational Technology College, said that as a teacher, students will continue to encourage students to design mainly with Chinese elements, and the design of the concept of large household.

He suggested that the competition give a bonus to the concept of large home textiles and large household.

Just as the person in charge of the office of the Organizing Committee of the competition introduced, the newly graduated students took part in the competition is the first step in their career. Just entering the brand operation enterprise to participate in the competition is conducive to achieving its commercial purpose. The famous brand uses the contest to train the designer team, and accumulates the design experience through the contest.

Wang Fang, director and assistant professor of the Department of costume art design of Donghua University, is very optimistic about the role of the competition in the future home textile design in China. "Our design is still in its infancy, and" Chinese creation "needs a process. If we find the conjunction point and the mainstream of the market, we will have a few years of brewing and believe that it will be better.