How Can Underwear Store Run To Find A Way Out?

I work in a public institution. I am not very busy at work at ordinary times. I just have a little savings on hand. I look at the little sisters who have worked together in the tide of business.

My place is a small county town, the relative position is not very good, what to buy and run all the way to the capital city.

And I haven't resigned, so there will be a conflict in time.

Because there is no experience in opening stores, there has been a mistake in the choice of brands. It is not known which kind of goods are better sold. The products do not have their own characteristics. Compared with other local underwear stores, they have little advantage.

On the other hand, because I didn't quit my old job and couldn't arrange the time, I asked for a shopping guide.

As a result, the cost increase will not be discussed. Recruiting people is also a big problem. Whether the other party has professional knowledge or related experience is very critical.

Senior shopping guide, the treatment is too high, I can not afford it, and the lack of experience guidance, lack of effective persuasion, can not grasp the hearts of customers, seriously affecting the performance.

My business has been very dull for several months since I opened the shop. I began to find some good friends to discuss the countermeasures.

Later, people suggested that a publicity list be used for advertising.

After the simple advertisement issue, I found another problem: "do other people's dressing".

When sending leaflets, they did not consider their customers' habits, but they were distributed to some middle and low consumption groups in the streets and lanes.

Many people came to this store, but when people came over here, they moved to the next side to sell clothes.

Because the goods sold by my shop have little influence on that group, so it is better to go to other professional underwear shops, choose more room, and the price is unacceptable.

It has been more than half a year since I opened the shop, and I can hardly keep up.

Here is a wake up to those new stores. Underwear stores are small, but management is not at all simple.

From choosing stores to matching goods, from store decoration to merchandise display, from shopping guide training to customer management, from promotion to inventory management, any weak link can make your store at a disadvantage or even gradually be eliminated by the market.

I also hope that the experts from the underwear industry can give me some advice. How can I make my shop grow up?