Spain'S Two Largest Clothing Accessories Store Revenue Grew 11%

According to the "Expansion" daily report quoted KantarWorldpanel data, (2009) Spain's clothing expenditure fell by 8.4%, while clothing accessories stores and sales increased, Misako and Aita two apparel accessories stores last year grew 11%, and the accessories Department of the famous fashion brand Mango increased its total revenue from 8% in 2008 to 9% last year. It is estimated that this year (2010) will increase to 10% at the end of the year.

LouisVuitton and Gucci International

In the top quality industry, leather goods and accessories (including shoes) account for 42.5% of total revenue and 17 billion euros in revenue, and leather accessories of large fashion chain stores have 5 billion 350 million euros in revenue, accounting for 17% of revenue.

According to Iese Business School professor Alberto Fernandez Terricabras (also partner of Aita), under the environment of economic depression, clothing accessories can grow against the trend. The main part is that the unit price is lower than that of ready-made garments, and the replacement parts are more economical than clothes. The general consumers still have the demand for buying, or use for themselves or as gifts. Last year, the average consumer expenditure decreased by 7%, but the number of garments purchased only decreased by 1.7%.

Another reason for the growth of the accessories market is the existence of a low price niche niche market. Accesorize, Claire and Sixy Bijou Brigitte are actively entering the Spanish market.

Spain