Small City Store &Nbsp; Big City Store &Nbsp; Fun Business Strategy
Business location
Very important.
A friend of mine once invested more than two hundred million yuan in Huaihailu Road, Shanghai, and opened a department store.
Huaihailu Road can be said to be the best section in Shanghai, and its department store is only 30 meters from the Times Square. It is reasonable to say that the guests will go to the department store as they move along Huaihailu Road. But because there is a park crossing between them, the guests will not go forward.
The mall has changed 4 people to manage it, but no one has been able to earn more than two hundred million yuan of investment.
This is the problem of site selection.
Site selection should pay attention to some ways and methods.
do
Clothing business
If you want to earn the most money in the shortest time, the prerequisite is to let your shop become the most famous shop in the shortest time.
To do any business today, we must have brains and experience, otherwise it will be very difficult.
If you think a little money and a little courage to fight hard enough, that kind of person will lose 99% if he opens a shop.
For example, how to shop in a small city, how to be the most famous in the shortest time? The most effective way is to open a shop that is bigger and better than all the competitors.
In this way, when consumers first see your shop, you will be impressed, and you will feel that the brand you run is a quality brand.
Therefore, "small market opens big shop".
Many dealers are very stingy when they open a shop, and feel it is unclear whether they can make money in their business. First try to invest some money, so they can find a shop with a very small location, a small area and a low rent, and recruit some people with poor conditions to manage.
A newly opened store and a new brand is a new face for local consumers. The more new faces are, the better care is needed to survive.
So sometimes we need to pay attention to the way to do business. The more new brand we have, the more investment we need to achieve. Otherwise, its chances of survival will be very small.
The dealers I know are 70% to 80% who are losing money in business. It's hard to make money because there are some problems with his investment ideas.
Manufacturers require shops to reach a certain level, and he thinks that investing too much will artificially reduce investment in hardware, and once the business is not well done, complain about the bad brand.
On the contrary, there are small shops in big cities.
Beijing, Shanghai, such as the size of the land, in the Wangfujing, Xidan Street opened a floor shop, the annual rent per square metre is between 10 thousand and 15 thousand yuan.
If you open a shop of 100 square meters, the annual rent will be 1 million to 1 million 500 thousand yuan.
With a yearly rent of 1 million to 1 million 500 thousand yuan to open a special store, even if 60 percent off goods are purchased, there will be a profit margin of 60%.
If the funds are not enough and the strength is limited, how can we open a store in such a big city? It's very simple. In all the stores, there is a branch store. Although the area is small, the guests can see your brand in all the shopping malls, and you will remember that your business will be done well.
So today we need to talk about any business.
strategy
Without strategy, it is impossible to open a profitable business.
It's useless to run a project without knowing how to run it.
If you don't know how to manage, the project you will do will eventually be a problem, because there are few enterprises in China's franchise chain that have the ability to provide management support for the franchisee, unlike McDonald's and KFC.
McDonald's and KFC's way of doing business is that they choose to open their own shops and then operate for 8 months. When the store starts to make profits, the enterprise will give the store to the distributors. If the shop has not started to make profits, the enterprise will continue to do so, and it will always make profits and then give it to the distributor.
They are responsible for distributors, while many domestic chain enterprises take everything from dealers' money to the future, just like throwing seeds on the ground to let their lives run on their own. When it rains, seeds will germinate and seeds will not die without rain.
This requires dealers to grasp strategies when opening stores.
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