Release Shoes To Lead The Chinese Shoe Industry To The World

Held in New York this year. Gym shoes At the autumn trend exhibition, there are at least four brands with Chinese origin to show their casual canvas shoes, including Huili, Shu long, liberation and leaping. These Chinese brands have repeatedly attacked the market in overseas markets, and sales are rising steadily. This move will also become a stepping stone to the "Chinese style" going to the world, and will surely blow the Chinese culture into the international cultural market.

In addition, according to the people's daily report August 18th, "in recent years, there has been more than one sport shoe named" Ospop "in the European and American markets. The inspiration of Ospop is from Chinese workers. It is basically designed according to the" relief shoes "worn by Chinese laborers. The original pair of shoes with a price of less than two dollars has been turned into seventy-five dollars. Why can such a cheap article in China become rotten and magical and sell well in Europe and America? This is worth pondering.

The original pair Release shoes In Europe and the United States market can sell seventy-five dollars, the secret is here: according to the fashion taste of European and American consumers, transform the shoemaking process, turn the wide shoe type into a thin one, and show a more smooth line feeling on the shape; adjust the shoe last mold; increase the thickness of canvas and lining, make the shoes stronger and stronger; the thickness of the sole is thickened, increase the elasticity of wearing, reduce the gravity on the ground when walking, increase the thickness of the insole, make it more comfortable, change the shoe into a single white, turn it into nearly dozens of tones, and adjust the metal hole of glue, rubber and shoelace one by one. After careful organization and preparation, an international fashion brand is formed in the minds of consumers, so there is a different market value and a different market.

This enables us to see the concept of "Chinese elements" in the rebirth of the Chinese brand, which has led the shoe industry to "leap" in the overseas market, and has reshaped the image of "Chinese style" shoes in overseas markets, excavated "Chinese elements" in traditional culture, and made Chinese elements the brand's supporting point, and extended overseas markets; at the same time, we must also see that only by giving some new ideas to the products, can the "restless spirit of Chinese elements" be attached to each other and have greater use.

We Shoe enterprises In the face of the fact that the truth is sob, how many Chinese famous brands, trademarks and "Chinese style" shoe companies are still lacking in value recognition, unclear ownership and lack of correct brand operation, and gradually wear out or become foreign occupation in the years. Therefore, this requires that our domestic shoe enterprises should pay more attention to strengthening the use of the "Chinese style". At present, "Chinese elements" should be bigger and stronger. What we need urgently now is innovation. Innovation is the backbone of the rise of an enterprise, and the production process of shoes enterprises should not stay in the manufacturing process. From the survival stage to the development stage, what we need is what we really belong to. Have their own R & D, design, have their own core technology and marketing strategy, create their own brand, so that Chinese culture can sell well in the world to achieve a real revival.

　　 Editor's comment: "it is better to retire from a net than to live in danger." a country or a nation should not only be good at discovering and creating new things, but also be good at inheriting and carrying forward traditional things. Countries and peoples without cultural confidence are unstable in the world.