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    Spanish Apparel Industry Contends With The Market To Fight The Price War With Chinese Businessmen.

    2010/8/3 11:22:00 38

    Spanish Apparel Industry

    In June 7th of this year,

    Barcelona

    A large two thousand square meter large, cheap clothing supermarket attracts customers from many colorful and inexpensive products. It also challenges the Chinese businessmen who have always responded to market competition by "price war".


    Immediately aroused the high attention of Chinese businessmen engaged in garment industry in Madrid and many other places. Many Chinese businessmen think that this act of Spanish clothing business has completely broken through the traditional business practices of the Spanish business community, and the method of "price fixing and discount" learned from Chinese people has not only made the market of clothing industry disorder, but also greatly affected the market of overseas Chinese businessmen.


    It is understood that the large inexpensive clothing supermarket PRIMARK near DIAGONALMAR, Barcelona, has been favored by a large number of citizens and even retailers in Barcelona for two thousand square feet of clothing, jewelry, shoes and hats. Every day, 15 Caja cashiers in the shop are busy and queuing and paying teams have been showing a "long queue".


    "The main person in charge of this big cheap clothing supermarket was once a supplier to China's and Spain's clothing import and export trade, which provided the finished products for the famous large shopping malls and shops in Spain.

    Brand clothing

    The clothing import and export procedures, the domestic clothing market, the Spanish sales market are very well understood.


    However, during the decades of clothing work, the responsible person found that the local clothing brands did not occupy the advantage in competition with Chinese clothing, especially in terms of price, which could be said to be suppressed by Chinese clothing.

    After investigating the market one by one, the person in charge of the clothing industry's decades of experience has made bold decision to rent a large supermarket of two thousand square meters near DIAGONALMAR for 7, 80 thousand / month rent, and directly purchase from the mainland and sell it to customers at wholesale prices.

    As the supply and price of the goods are in line with that of the Chinese clothing traders, the official started to live in China in the form of "price war" in the form of Chinese traditional business strategy.

    Spain

    The Chinese clothing market declared war: competing with Chinese businessmen with Chinese goods.


    Driven by the big cheap supermarket, many retail clothing stores began to "gourd" and use the advantage of price war to occupy the market with Chinese clothing stores.


    On the one hand, Spain's large scale cheap retail and wholesale clothing supermarkets have had an impact on the wholesale business and retail business of overseas Chinese merchants. On the one hand, Spanish and South American clothing retailers have used the "price war" to seize the clothing market with Chinese people in the form of "price war", making the clothing industry strong in summer this year.

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