Chinese Shoe Enterprises: In Addition To Shoemaking &Nbsp, What Else Can Be Made?

August 3rd may be 95%.

There is a very inspiring story. A shoe manufacturer in the United States sent 2 salesmen to a country in Africa to investigate the leather shoes market. The result is that two people came back, and the answers were very different. One said no market, because the locals never wore shoes, they all walked barefoot like barefoot big Immortals like Kenya long distance runners. The other thought the market was very large. Everyone did not wear shoes. If the market was developed, they would monopolize the leather shoes market of the country. As a result, the company heard or had suggestions, vigorously developed the country's people to wear shoes and walk, and made great progress in itself.

The biggest inspiration of this story is that objective facts are not important, but the subjective facts based on objective facts determine their own destinies. In the same situation, there are two opposing views.

However, the current situation is that the vast majority of shoe companies and the first salesmen generally only see the truth and trend of the market at the moment, busy for the immediate orders and sales volume, but miss the opportunity to leap forward one by one.

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Although they are all shoes making businesses, they have different understanding angles and depths. As a result, most shoe companies are going along with the flow of food, but NIKE can sweep the world. Sales of Adidas and Puma are more than two companies. This is the gap. This gap can be surpassed by many Chinese shoe companies. I think it is the key to see the concept and implementation path.

In essence, shoes are the product of human beings heading for civilization and conquering nature.

After decades of development of modern civilization, human beings have chosen to walk naturally or run and ride bicycles, and shoes have become indispensable tools for walking.

Where is the inspiration for our shoe companies? People with feet standing upright are now more or less humane in walking or running.

If we can dig and shape such a meaning, who will gain the advantage in the competitive footwear industry?

Where does this humanistic significance manifest? Taking women's high-heeled shoes as an example, although wearing high heel shoes is beautiful in shape, it also causes some harm to the joints of the feet, so some people in Britain invented silicone mats to relieve the discomfort and pressure.

Since the advent of high-heeled shoes, the appearance of the heels has not changed. If the heel design is made into a pair of double heels, it will increase to three points with the support point on the ground, forming a stable triangle. We all know the most stable sexual structure of the triangle, which increases the friction with the ground. It can partially alleviate the discomfort caused by wearing high heels, and fashion and health kill two birds with one stone. Why do many shoe enterprises fail to notice it?

Because many shoe enterprises do not see that in the period of economic and cultural changes, the liberation and publicity of human nature also follow. Standard chemical industry solid products are far from being able to meet the fashion trend. All people oriented, rather than foot oriented, shoes oriented, this is the general trend of development.

For example, old people often suffer from calcium deficiency and deterioration of body function and are easy to wrestle while walking. In this case, we can migrate across classes. We will use the technology and technology of making mountaineering shoes to make walking shoes and sports shoes for the elderly.

To open up a market for personalized leather shoes, the elderly may not buy it, but it can be positioned as a gift of filial piety so that their children can be sold to the elderly. This may develop a shoe and platinum market in the shoe market.

Blindly increasing production, improving quality, controlling costs and lowering prices will not change the fate of being eliminated. Chinese shoe companies need to open their horizons to find their own positioning and development path.