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    Garnett Attaches Great Importance To &Nbsp Cooperation With Anta, And Looks Forward To China'S Trip.

    2010/8/3 15:50:00 24

    Garnett Anta

    After getting up at 6 o'clock in the morning, after washing, I went straight to Dongzhimen, then I went to the airport to wait.

    Garnett

    Great presence.

    Today (August 1st) is the day when Garnett arrived in China. He signed a contract with Anta and came to China for 8 days to participate in the campaign to select basketball for China. Beijing, Jinjiang and Shanghai were his three destinations.

    go

    Jinjiang

    It's a visit to Anta headquarters. To Shanghai, there is a Expo Park waiting for him to stroll around.


    I always remember Garnett's face in the finals. He often stretched his muscles and stood up to his face. He had almost no smile. He had to think deeply about what questions he answered. He could say that he was not a good joke player.

    In his impression, he almost laughed at the fact that he didn't laugh. In the 2008 finals, he won the championship and didn't laugh. He cried with excitement.


    So when he stepped into the waiting room of the special building, it was very different from the KG in the finals. He wore sunglasses and his eyes hidden behind the lenses. He could always smile, grin, waved his hands and greet everyone. He was still very anxious, as if he were burning a fire in his heart, urging him to take a big step, throwing away security guards and attendants, carrying his bags, and first entering the lounge.


    When Garnett was a child, his first basketball icon was "magician". When KG was enthusiastic and did not need to play, and when he was full of energy, his smile and his idol were really similar.


    I was a little surprised.

    When he made an exclusive interview with him, he even took the lead in joking and refused to reveal where to put the ring. He also told me to tell me that he had to kidnap me. I laughed. He laughed too, and patted my body and kept on laughing. We all knew it was a joke, and his agent explained that he was kidding.

    But such jokes just drew the distance between us, and he became more and more open.


    A smile on the plane, an interview with a laugh, is his easy-going, his relaxation, revealing his expectation of China's trip.

    NBA

    There is an obvious contrast between Garnett on the court.

    But the real smile comes from the deep cooperation with Anta.


    At the news conference, Garnett also laughed and appeared to laugh. This is the formal signing ceremony.

    According to the commercial practice, Anta will not announce the term and amount of the contract, but as early as May, some non mainstream media in the US broke out the news of signing KG and Chinese brand Anta, and the "lifetime contract" before it was written off.

    According to reports, the amount of commercial contracts before KG was 2 million dollars per year, and Anta gave KG only a lot, and the new contract has a very long life.

    At the age of 34, if you can hold such a high contract from China, KG's smile must be more generous.


    Garnett's commercial value is not that high? The future depends on the market return rate. Judging from the current situation, it is still a "win-win" strategic cooperation. Garnett has a high popularity in China. Anta is now no longer a basketball player. Finding a player must be a measure of repeated actions.

    At least Garnett reached the first day of media attention, is already the first class in China.


    Compared with Scola, Garnett's popularity is even higher. He signed the contract with Anta, and the news soon spread in the US. This is helpful for Anta to move towards the international brand.


    So Garnett laughed again and again, and I believe he was from the bottom of his heart.

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