Jinjiang'S Super 60% Shoe Clothing Enterprises Attach Importance To Brand Promotion

Sponsored by the Jinjiang Municipal People's government, 2010 China hosted by this newspaper.

In the first half of the year, the overall situation improved to the 85% business growth.

For the vast majority of enterprises in Jinjiang, the situation in the first half of this year undoubtedly gave them great confidence.

In the survey, the reporter found that 85% of the respondents expressed acceptance of their business in the first half of the year.

"The overall situation in the first half of the year is still ideal. From the data I have obtained, there are many enterprises whose orders exceed the level of the same period in 2007."

Ding Yufeng, general manager of full reputation group, told reporters.

In addition to the position of general manager of the group, Ding Yufeng has another status: Secretary General of Fujian shoe machine Association.

Ding Yu Feng knows all about the development of local shoe machines.

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The good development trend in the first half of the year has also given Jinjiang enterprises a reassurance.

Although the situation in the second half of the year is hard to judge, 45% of respondents believe that the overall economic situation in the second half of this year will be relatively stable, while 20% of respondents even feel optimistic that the economy will continue to recover in the second half of the year, and the overall market demand will further expand.

"Perhaps the market demand in the second half of the year will not be as strong as that in the first half of the year, but there will still be market demand."

Su Yongjun, deputy general manager of Fujian Tai Ya shoes and Plastic Co., Ltd.

However, 35% of the respondents were more cautious in judging the economic situation in the second half of the year. Zhang Wenhui, deputy general manager of Jin Yi shoes and Garments Co., Ltd., Jinjiang, Fujian, held this view.

"We take the United States as the main market.

Now the US side.

The most uncertain factors in the second half of the year are raw materials and recruitment.

For the second half of the economic situation, there are a lot of people who are optimistic or not optimistic.

For business operators, raw material prices and labor costs will become the biggest uncertainties for enterprises in the second half of the year, especially the instability of raw material prices. 60% of respondents believe that this will become a major disadvantage for enterprises in the second half of the year.

Lin Shaoxiong, general manager of wild power (China) Limited, said: "we are still optimistic about the economic situation in the second half of this year.

Although from the current situation, the second half of the economic situation is still not clear, but in the current situation, the whole of Quanzhou will maintain a relatively good upward trend.

The main reason I think is: in the proportion of Quanzhou's economic system, the private economy occupies a larger proportion; after the overall planning of the Quanzhou municipal government, the gathering effect of Taiwanese investment is gradually forming, and has a good role in promoting the local economy; in terms of sports goods industry, most enterprises, besides stabilizing foreign trade business, also pay attention to the development of the domestic market, have a solid domestic market operation experience, and have a strong ability to resist risks.

"The price of raw materials is one price per day, and the price of natural rubber is rising every day.

What is even more frightening is that the pressure of this price increase can only be borne by our upstream enterprises in a short time.

If it goes up again, it is estimated that many enterprises will not be able to bear it.

An enterprise representative interviewed told reporters, "if it is simply a rise, then at least we can predict that we can make corresponding response, for example, the purchase of raw materials ahead of time, the problem is that the price of raw materials in the second half of this year is going up or down, it is difficult to judge, although the prices of many materials are already at the peak of history."

Mr. Guo Hui, chief financial officer of China (limited), also believes that in the second half of this year, the sporting goods consumption market is still growing steadily. In the second half of the year, the macroeconomic situation is relatively optimistic, and the financing environment is relatively loose to meet the needs of the development of enterprises. However, at present, enterprises are facing a bottleneck of development - employment problems, but we believe that this will only affect the development of enterprises in a short time.

However, while optimistic about the environment, many enterprises are also worried about some specific problems.

In addition to price factors, the cost of labor has also become.

However, such a view is not accepted by all.

Zhang Wenhui believes that the key is to give the right treatment.

"This kind of treatment is not just about salary, but also includes enterprise culture construction, respect for employees and so on.

Especially for post-80s and post-90s employees, mental encouragement is sometimes the same as material incentives.

If enterprises can give them a higher status, the turnover rate of employees will be much smaller.

It must be a good thing for the enterprise. "