Spain'S Fashion Industry, Weak Domestic Demand, Slow Export Growth
Spain
Fashion apparel industry
To (2009) the impact of economic downturn, revenue decreased by 15.7%, mainly due to weak domestic demand, in the import and export trade, textile exports grew by 9.5%, clothing exports were stagnant.
In the exhibition, The Brandery exhibition, Feria Internacionalde Moda Infantilyjuvenile-FIMI, Modacalzado+Iberpiel and Sal n Internacionalde Modade Modade and other fashion shows were better than last year.
Large clothing chain stores (2009) revenue growth, but revenue does not necessarily come from the Spanish market, such as Inditex group today (2010) from February 1st to June 7th revenue growth of 13%, Mango in the next 5 years will shop from 1400 to 3000, while maintaining 10 thousand square meters of Outlet, Desigual estimated revenue this year, 450 million euros, up 50% over the same period last year.
Most foreign apparel industry maintains the status quo, G-star is in
Spain
A total of 26 franchisees will increase the number of new franchisees, and it is expected to expand to 80 franchises by 2015. Primark will grow 17% in Spain (2009), whereas River Island will end in Barcelona.
The Spanish Fashion Designers Association said that the impact of the economic crisis on the fashion design industry is similar to that of other industries. Some shops are closed and some factories are expanding. Some designers open their own shops and adopt appropriate price strategies.
Good performance, such as
Madrid
Alma Aguilar and Lemoniez, as well as Ailanto of Barcelona, Custo Dalmau designer, the leading designer of Custo, the world famous clothing brand, promoted publicity and promotion with costumes during the economic downturn. The company has held show for 5 consecutive years and will continue.
Zazo&Brull, the new generation designer, thinks that the price of clothing has been greatly reduced due to the economic crisis. Some small and medium-sized manufacturers have to end their business because they can not afford to support. Zazo&Brull has changed its strategy.
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