Xidan's High-End Positioning? Restructuring Needs Clear Positioning

Two days from the resumption of Xidan shopping malls in August 5th, the restructuring of Beijing Xidan friendship group and the first brigade group also entered a climax.

Yesterday, reporters from a shopping malls in Xidan, a senior executive was informed that after the reorganization intention was confirmed, Beijing Xidan friendship group has begun negotiations with the first brigade group on the details of the merger.

According to the current format of the two enterprises, business

Public information shows that Beijing Xidan friendship group covers areas such as commercial retail, online shopping, logistics and distribution, import and export trade and so on.

The group's main business segment is commercial retail, and now owns the Xidan shopping mall Limited by Share Ltd in Beijing.

According to the practice of general enterprise reorganization, most enterprises with the same format will be merged, and the Xidan shopping center, which belongs to the commercial retail format, is likely to join hands with the new Yansha group of the first brigade group.

Xidan pformation

In fact, as early as April, there were rumors that the new Yansha group wanted to inject billions of yuan into Xidan's shopping malls. With the confirmation of the reorganization plan of the first brigade group and the Beijing Xidan friendship group, the rumoured version was upgraded again.

It is reported that after the merger of Xidan shopping malls and new Yansha group, it will follow the "new Lufthansa" high-end line and become the high-end department store brand of the first brigade group.

It is reported that, as a commercial retail enterprise of the first brigade group, the new Yansha group currently owns 4 Yansha friendship mall, Yansha Oteri J, Guizhou friendship building and Jin Yuan new Yansha MALL.

However, Professor Wang Chengrong, vice president of Beijing Institute of Finance and trade, seems that the first brigade group and Beijing Xidan friendship group can enhance their capital strength through restructuring, and should maintain the existing business characteristics of Xidan shopping malls as far as possible and ensure their independence in operation.

The key to restructuring lies in cultural integration.

According to the insiders, as the two state-owned enterprises, the Beijing Xidan friendship group and the first brigade group can play a role in promoting the rumors that have been circulating for nearly 10 years.

A person in charge of the SASAC said in an interview that the SASAC will fully support and facilitate the reorganization of the enterprises as long as the two parties have reached an agreement. This is also a consistent attitude of the SASAC in restructuring the state-owned enterprises.

However, it is far from enough for enterprises to get support from the government only in the process of restructuring. The key to achieving the goal of commercial aircraft carriers through capital superposition is the integration of corporate culture between the two sides.

Business experts say that after a long period of cultivation and accumulation, every enterprise will form its own unique corporate culture, which supports the development of enterprises. In the process of reorganization, if the two enterprises are unable to change their original corporate culture, they will become a new corporate culture, and purchase and reorganization will only stay at the level of capital accumulation.

It is understood that the reorganization of the first group was due to the poor integration of corporate culture and eventually aborted.