Next Business Mode: Internet Is Life.

What is the next great Internet business model?

It may be born in the volatility curve of "free charge - re charging - free -- eventually charging system".

What is the internal driving force of this wave curve? What is the demand of netizens?

Just like price surrounds

This kind of demand is what the netizens need and what they want; the value chain is the immediate, interactive and continuous depth to satisfy the needs and needs.

"Toll / free" is only fluctuating around this value chain.

So, the most important thing is not to study new.

What do people want to do with the Internet? What has the Internet done? Is there a gap between them? Is this gap the spring of the next great Internet business model?

What is the expectation of the Internet in this era? It is very difficult to answer this question.

Because everyone has different ideas.

Everyone has different expectations of the Internet.

Any simple division may make us fall into a dilemma.

From my own experience, most people's expectations of the Internet may have three sides.

First of all, the Internet is an encyclopedia of "integration of production and consumption".

GOOGLE should be done for anything. Baidu will never decide what to buy or consume before it asks "no".

We regard the Internet as an encyclopedia, ready to consult, solve things we do not know, or find the best advice to do. Moreover, we are not only using the "Encyclopedia", but also we are creating an encyclopedia -- the reader, the creator.

Just like Wikipedia.

In the statistics of Toffler's "revolution of wealth", Wang Dingding said that the number of "wealth revolution" appeared much less than "Prosumer".

Consumers are also producers at the same time -- what is the so-called WEB2.0?

Secondly, the Internet is a platform for communication, communication and trading.

It can provide a space for me to show myself, to know my friends, to do small businesses, to show my own wealth and to get Internet wealth at the same time.

At this point, we find that the Internet has been pformed: from "do not know you are a dog on the Internet", it has been changing to "I know who you are, and I know who you are" - maybe my ID will be garish, but a bunch of waistcoat has become more and more unique to me, for example, more and more people are willing to paste their photos on the Internet - their "real person" photos.

ID can change constantly, but "true self" is the only one.

The Internet also has no real "virtual" space. It is becoming an important part of our real life.

From two years ago, Taobao, to the barter network a year ago, and now to the Chinese network of changing customers, from shopping to changing things to refrigerators, to KA, the combination of network and reality is becoming more and more and more and more integrated.

This combination and integration is no longer a simple moderator gathering, nor is it a so-called online dating. Rather, as Taobao has more and more physical stores (especially in Shanghai), the network is getting closer and closer to reality.

From five years ago, "Internet and life" were inextricably linked.

"Internet is about life". There are two meanings.

First, anything can be done on the Internet.

Just like in 2007, the red boy made an advertisement in the subway repeatedly. His wife asked her husband to go out to buy bags of salt, and the husband did not want to go out, so he did it in two minutes.

The Internet can satisfy all your needs, just like buying bags of salt.

On the second level, I see the shadow of the Internet everywhere in real life. The Internet has become the most important part of life.

To give a simple example, pay the gas, electricity and water charges. Before, they had to go to the bank office to hand over the business hall, and then they were unable to collect the bank, and now they can pay on the Internet bank.

Telecommunications, gas and so on rely on banks, and banks rely on the Internet.

What this process illustrates is that the more "rely on" the life style and the demand trajectory of the people, the stronger the capital will be to let other things "close to me, cling to me" and warm it to meet users' needs and wants.

This trend is also suitable for the evolution and development of the Internet itself.

When other powerful services or production groups are approaching the Internet, the Internet itself is also approaching the public.

That is to say, when the Internet is getting closer and closer to the life form and demand trajectory of the people, the Internet is becoming more and more daily, or more and more equal to life.

Therefore, the real meaning of "Internet equals life" is that the Internet has become the most important part of real life, rather than a "complete virtual space" which is independent of life and even can replace real life.

Independent life beyond the "virtual life" is not the real future of the Internet.

The future of the Internet is to become an important part of life extension and integration.

Two important issues are involved here.

The first is the attitude of netizens to the use of the Internet.

I am used to using the Internet, but I do not rely on the Internet.

The Internet is very important for me to observe the world and entertain myself. However, since I left the Internet, life is still dependent on it, because city information is still very developed, and it can still make me watch the world and enjoy myself.

The Internet is a very important part of my life, but once I leave it, I still live very well.

This is not an alternative question. I can be an amphibian.

Why is this? Because after more than 10 years of Internet life education, netizens have realized that the Internet is very important, but the Internet is not the whole life.

The image and connotation of the Internet can not bear the heavy responsibility for all our lives.

So the second question is, what does the Internet regard as its future? Is it a "virtual life" that completely substitutes for life, or a "virtual reality world" that integrates and extends each other? The Internet regards itself as an important part of life, or subverts the real life -- the way of thinking decides the way out.

Two different ways of thinking will determine the different development paths of the Internet.

Now is the critical moment to reflect on the Internet.

Starting from the vanguard position of "the Internet has lost the life of social life", after more than 10 years of bubble, disintegration, re bubble and prosperity, and gradually returning to the tortuous development of reason, the Internet is now getting a little bit of a taste of what it should do and what it can do. It is by no means the life of the Internet to lose social life, just like the electronic magazine will destroy the life of the traditional periodicals, and the new media should subvert the future of the traditional media.

Identifying what is and should be done by the Internet is extremely important for the present and future of the Internet.