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Zhejiang Blue Pigeon Industrial Co., Ltd. Launched High-End Fur Products Hot.

2010/8/7 10:18:00 63

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"With the upgrading of consumer demand for household products, light sells traditional products.

Pillowcase

It is absolutely impossible to guarantee the high profits of enterprises. Enterprises need to find new "gaps" in the market.

Yesterday, at the "China Eastern first high end household goods operation Summit Forum" held in Huzhou, Yang Zhaohua, President of the China Home Textile Association, gave it to the audience.

Home Furnishing

Supplies companies first came up with the topic.

"According to the data released by several home textile enterprises listed on the market, the average interest rate is up to 57%. What is the reason for these enterprises to maintain such a high profit margin?" Yang Zhaohua said that consumer demand for household products is upgrading year by year, and there are as many as more than 7000 domestic textile production enterprises. High-end and personalized businesses will be important means for these enterprises to continue to maintain high profits.

According to the statistics of China Textile Association, the total output value of the domestic textile industry reached 978 billion yuan in 2009, and this figure was only 200 billion yuan in 2000, and the overall expansion of the industry nearly 4 times in 10 years. The output value of home textile products ranked second in the entire textile industry.

The proportion of export accounts for only about 15%, and the share of the domestic market has risen to about 85%. Yang Zhaohua said that this is a positive signal for many home textile enterprises.

For Zhejiang enterprises, seize the opportunity to pform has become the focus of discussion.

At the meeting, the Zhejiang Shanghai blue pigeon Industrial Co., Ltd., the sponsor of the JAZZY brand series, launched the high-end brand "series".

Fur

Supplies are being touted.

Fur products have been very popular in Europe and America. They are also the top of the pagoda in home textile products. At present, the market has already exceeded 1 billion yuan in the domestic market.

Zhu Binfeng, sales manager of Zhejiang blue pigeon Industrial Co., Ltd., told reporters that he had made blue pigeon for more than 20 years of traditional home textiles. After the pformation, he launched the "JAZZY" series of high-end fur products and immediately tasted the sweetness. The first year's sales in the market only amounted to about 2 million yuan, and in the second year it reached about 30000000 yuan. In the first half of this year, sales of about 30000000 yuan have been completed.

At the meeting, Hangzhou shopping mall (8.56,0.36,4.39%) and Chongqing department store (49.24,1.97,4.17%) and other large shopping malls also extended olive branches to these high-end fur products.