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"China Fashion Business Menswear Color Research And Development Base" Entered St.

2010/8/7 11:01:00 46

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In July 18th, the awarding ceremony of the first clothing color research and development base in Hunan was held in Hunan.

At the ceremony, Liang Yong, executive vice president of China Fashion Color Association, awarded the plaque of "China Fashion Business menswear color research and development base" to Luo Wenliang, chairman of Sundance clothing group.

Luo Wenliang said: "setting up a national color research and development base is not only a major event in the clothing industry, but also a great step in the fashion industry of Saint de West.

In the future, we will carry out color research extensively through the combination of industry, University and research, and promote the application of more self created fashion results in the whole industry.

Refinement category

Find a new breakthrough for development

How to seize the Chinese clothing industry standing at the turning point of a new destiny?

Post Crisis Era

The first step is to identify the new trend of development and find a suitable and feasible breakthrough to become a proposition in the new era.

Saint West, originated from the pliteration of SUN DANCE, a national dance in South America, is an accident of Luo Wenliang.

But from its evolution to spread to the hearts of the people, it cleverly coincides with Luo Wenliang and his company's sublime spirit of spirited upward spirit and perceptual brand culture.

Luo Wenliang believes that the process of urbanization has spawned the affluent middle class, and the upgrading of consumption has had a profound impact on the concept of clothing consumption. More than half of China's high-income families will live in two or three cities outside 45 big cities in the future.

The increase of wealth makes people have the ability to consume high-end products and pay attention to brand experience.

After 70, 80 and 90, young and middle-aged people gradually become the main body of consumption. Fashion, high-end and internationalization become their consumption characteristics.

Under such consumption background, the consumption trend of fashionable business men's clothing is becoming increasingly apparent. At the same time, the efforts of international brands in the first tier cities have indirectly cultivated and guided the domestic fashion of "internationalization, life and brand".

Consumers are more willing to accept clothes that are closer to international fashion. This provides a lot of space for the development of "international fashion business" initiated by Saint West.

The most important thing for a successful brand is to find the right brand.

Category trends

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Fashion business is another wave of consumer spending after St.

In a fast-paced, highly efficient and heavily loaded modern society, people are eager to pursue a more comfortable and fashionable life in nature. This is the living state of "freedom, physical and mental relaxation" advocated by St.

People's requirements for clothing have changed from traditional functional type to today's life style. The development trend of men's clothing is more fashionable and functional.

Luo Wenliang said that the emergence of the concept of international fashion business in the men's clothing industry represents the gradual maturity of menswear consumption style. From the old advertisement theory to the heroic age, it gradually turned to the age of cultural theory of heroes.

Twenty years development

From scratch to brand rise

In the 80s of last century, Luo Wenliang resolutely stepped out of the township enterprise that he worked for many years, and set up a private owned enterprise with the 20 thousand yuan cash in hand.

In a workshop of 56 square meters with only 10 employees and 8 sewing machines (employees), the Tim Mei garment factory was born.

Small and small production can not be followed by Luo Wenliang's pformation of the way of thinking, control of production costs from raw materials, and the accumulation of a lot of footprints, not only does not turn off Tim Mei, but also plans for greater development - production of trousers.

The success of trial production has strengthened Luo Wenliang's confidence. Next, we have expanded the scale and registered trademarks, and become the first sponsors of Hunan TV's "happy camp" in 1997.

Take the road of brand development with lofty vision.

Luo Wenliang said that 10 years ago, he signed a famous French designer, Danny Falai, which benefited the saint West. It not only promoted the design level, but also injected the soul of the "master style" for the brand, accelerated the internationalization process of the saint's west brand, and made the design advantage of the saint west brand in China's men's clothing industry.

This year, we are also working with Japanese designer Kobayashi Unori to integrate the essence of eastern and Western cultures, and to make the top teachers in Europe and Asia join hands and forge the "master pattern" of Saint West, leading the new trend of international fashion business.

Leading the trend is like sitting on the elevator, following the trend can only climb the stairs, the speed of development is quite obvious.

In 2010, Saint West signed an Andy Chi Yang marketing planning agency, made a comprehensive analysis of the brand, made a comprehensive combing up, and put forward a new positioning strategy of "SUNDANCE international fashion business men's clothing".

Saint's west takes the road of brand differentiation development. The international fashion business advocated is to integrate closely the life status and attitude towards life and achieve an international taste of life.

Saint's products insist on exquisite workmanship, perfect details and the trend version consistent with the trend of big brands. It represents not only a kind of rich culture of men, but also a side of fashion intellectuality.

Fashion business is the biggest trend of Saint West in the next 10 years.

In recent years, fashion men's clothing category has risen rapidly, and has trained a large number of young consumers who are sensitive to fashion.

As their age grows and their social roles change, their dressing styles are changing from "business leisure" to "fashion business".

According to the location of Saint West's international fashion business, Saint de West has a comprehensive pformation. The product line is also divided into fashion business suit series, fashion business leisure series, fashion life leisure series and fashion pants series.

Luo Wenliang said that the mission of Saint West is to create a sense of happiness for consumers.

Dazzling colors

Leading international fashion

Business affairs

new trend

A brand, a banner, talents converge and scale expands accordingly.

As a leading enterprise in garment industry in Hunan Province, Saint West has rapidly risen in just a few years. It has now become an area of more than 300 mu, and has 30 advanced production lines imported from Italy, Japan and Germany. Its annual production capacity is over 6 million sets, and the leading enterprises in the clothing industry of Hunan province and 30 of the national garment industry have been sold in more than 20 provinces and cities nationwide.

The design and research staff of Saint's West deeply studied the trend of international and domestic fashion color, applied color theory and color technology to product R & D and production practice, and extensively cooperated with textile and garment enterprises in the province to promote sustained and healthy development of the industry.

Liang Yong pointed out that, based on the positive contribution of Saint's west dress to the research and development of men's clothing, he was awarded the "China fashion business men's clothing color research and development base".

Of course, this is a kind of encouragement and encouragement. Saint West said that in the following work, it will pay more attention to grasp the trend of fashion and accelerate the integration with international fashion, so as to provide more fashion color and creative elements for Chinese clothing enterprises.