Chen Dapeng: "Green Marketing Will Become The Main Theme Of Children'S Clothing Industry In The Future".

3 national standards, including safety requirements for ropes and belts for children's wear, safety specifications for children's tops and safety standards for children's clothing design and production implementation, have been implemented since August 1st.

This is the first time in China to focus on the safety performance of small garment parts.

In the safety specification for children's tops, the national standard specifies the safety specifications for children under 14 years of age. According to children's clothing parts, they are divided into wind caps, neck, waist and hem, and other parts. Then, according to children's age, children are divided into children, children and adolescents.

"Safety requirements for ropes and belts in children's wear" provides for children under 14 years of age.

The code for the design and production of children's clothing designed to improve mechanical safety stipulates children's clothing under the age of 14.

Compared with other garments, children's clothing pays more attention to their safety and comfort when choosing clothes.

Safety,

From the relevant side, it was learned that in 2009, the recalled food products exported from Xiamen port were recalled 60% of all cases because of the problem of children's clothing rope and small parts.

Quality inspection experts pointed out that in recent years, EU countries and the United States have constantly put forward stricter demands on children's clothing imports, and some standards even do not understand their customers, causing a lot of export risks to Chinese enterprises in production and processing.

To avoid such problems from happening again, remind all relevant garment production enterprises or sales enterprises to familiarize themselves with the new national standards as soon as possible, understand and track the technical requirements of the new standards, and prevent mistakes in production and marketing caused by the use of the abolished standards or erroneous standards.

At the same time, import and export enterprises should pay more attention to the technical regulations and standards of importing countries while paying attention to customer requirements, so as to avoid losses.

Last year, Chen Dapeng, vice president of China clothing association, put forward the view that "green marketing will become the main melody of children's clothing industry in the future".

In order to cope with the changes in the international market environment, the industry should actively advocate green marketing and advocate green consumption consciousness.

The government has gradually improved laws and regulations, strengthened macroeconomic regulation and control, supported and developed green industries, and enterprises have also set up the concept of green marketing.

As children's wear industry practitioners should pay more attention to the concept of green marketing, children's clothing brand should pay attention to product quality to meet the needs of the market.

At the same time, the mainstream consumer of children's clothing consumption has entered the 1980s. This generation will pay more attention to children's safety and environmental protection issues than ever before, and the awareness of rights protection is also more intense. Therefore, whether it is aimed at the international market or the children's clothing brand in the domestic market, we should take safety and environmental protection as the theme of production and operation of enterprises.