Yu Fu Butterfly Shoes Wu Guangde Discusses How To Create His Own Brand

Wenzhou Jade Butterfly Shoe industry Wu Guangde: brand is strategic asset. brand It is a strategic asset and an important part of core competitiveness. Under the background of the financial crisis, for domestic shoe enterprises, especially Wenzhou shoe enterprises, establishing a good brand awareness, improving the added value of products and building a strong brand are not only the most effective way to develop, but also one of the important factors for shoe companies to maintain their strategic leading position. But how did shoes companies create their own brands? How did they make the brands bigger and bigger from one step to another? Reporters interviewed Mr. Wu Guangde, general manager of Wenzhou jade Fu butterfly Shoes Co., Ltd.

Product development is the core strength of independent brand development.

Is there enough production capacity and higher quality management system to produce products that meet the needs of the market, whether they can ensure timely and reliable supply, and take effective marketing methods to push their products? market Whether there is a strong R & D capability, to provide new and continuous products for consumers, and so on, these problems are very important for a shoe enterprise, especially an enterprise with its own brand. After years of development, Wenzhou jade Fu butterfly Shoes Co., Ltd. has made a series of achievements in production, management and channels. In recent years, in order to find a breakthrough in market performance, it began to extend the sense of management to the field of product development. It is understood that Yu Fu butterfly shoes industry has set up a product R & D center in Guangzhou and other first-tier cities, providing a good guarantee for enterprises to create brand development.

Independent brand is a sharp sword of an enterprise.

With the increasingly fierce market competition, shoes enterprises must have their own brands if they want to survive and develop. In the process of communication with the writer, Wu said he plans to raise the "jade Fu butterfly" footwear industry to a new level within 3-5 years. He told the author that from the perspective of consumers, brands must meet the following points. First, products must reach the same level of quality and other indicators, which is not only a guarantee of their own quality, but also a safeguard of consumers' rights and interests. Secondly, if consumers have a brand that they already know and trust, it will help them to make simple and quick choices when shopping. Thirdly, the brand should have individuality. When this personality is relatively consistent with the personality of consumers, consumers will tend to buy the brand.

Team building is enterprise Basic guarantee for the growth of independent brand

For an enterprise, the human factor is the first. Every step of the operation and every link of the enterprise is realized by people. Therefore, the increase and decrease of the enterprise's efficiency are closely related to how to use good people. But how to manage good people to use good people and achieve the standard of "good quality and high efficiency"? Yu Fu Butterfly Shoe industry has its own set of effective methods, summed up in his own words as "persuading people by reason, system governing people, and efficiency keeping people". This will also be the goal of our enterprises as well as the key to the success of our own brand development.

A successful brand is the only way to achieve success after conquered many "impossible". In this market full of opportunities and hopes, there is no summit that can't last. With this kind of thought, Wu always overcame difficulties one after another and led the jade shoes butterfly industry forward.