Children'S Shoes Are Set Up To Help Children To Love And Warm Their Children'S Shoes.
August 9th, love is a ray of sunshine in winter, a breeze in spring, a light in a long night, a lighthouse on the vast sea, and a concentrated expression of corporate social responsibility.
Recently, we have learned that the 2010 "Marketing Summit" and the public welfare activities to help children grow up were held successfully in Hangzhou, Zhejiang province.
Intense 2010
brand
In the competitive situation, it is an inevitable trend to take the road of brand development. While deepening the connotation of brand culture, we should pay more attention to the intensity of brand communication.
In 2010, we launched the "child star endorsement" plan to join hands with the famous child star Jiang Yiyi and Wei Jingkun as the spokesperson of the brand image, and in the order meeting, we premiered the brand video ads for partners. We also reached a cooperation agreement with the mainstream media such as Zhejiang satellite TV, Zhejiang TV and Zhejiang education technology channel.
Add to the fun
Children's shoes will also be planned in the central children's channel, Golden Eagle cartoon and other mainstream media to launch a new round of brand promotion plan.
Love is an eternal inheritance. After the Wenchuan earthquake, countless volunteers came from all parts of the country. They quietly paid to help those who needed help.
At the same time, a volunteer volunteer service center, Shanghai Green Ribbon Volunteer Service Center, was officially set up, and the sitcom was created for children affected by disasters and migrant workers in Shanghai. The video will be uploaded regularly to potatoes.
Youku
And other major video sites, and more people with a sense of social responsibility are concerned about this group. The top 10 children's shoes of Haixi are involved in it, and the Shanghai green ribbon organization is involved in the shooting of children's sitcom, which provides children's shoes and learning stationery for the actors in the play.
Referring to cooperation, children's shoes are added: "little potatoes" children's sitcom is created by volunteers and children to create scripts and arrange plots, and then volunteers are photographed and edited for children, so that children can enhance their self-confidence through watching videos, so that children can grow healthier and happier.
This is also consistent with the brand operation concept of children's shoes, and the operation concept of children's life and leisure provides many children with growing equipment.
The project will let more partners see through the form of video website release, so that more partners with social responsibility will be involved.
According to the scene report, Shanghai green ribbon volunteer service center operator also came to the scene, and awarded the "Fujian children's products Co., Ltd.," 2010 small potato children scene drama love cooperative enterprise ", together to pass on the belief of love, is also the first brand of children's shoes sponsorship network sitcom.
In addition, under the guidance of Jiang Yiyi and Wei Jingkun, general manager and spokesperson of Dai Xing Cai, the welfare products, orphanages and the Zhejiang educational technology channel foundation held a donation ceremony to encourage children's shoes. At the meeting, we raised more than 30 thousand yuan of money to help the children grow up healthily.
Children's shoes are the theme of the theme of "love and warmth". It's not only from the angle of public welfare, but also with the purpose of caring for children's growth. It is also the embodiment of the brand culture idea of "encouraging the future of the heart and the world".
In addition, the wonderful performance of the spokesperson Jiang Yiyi, Wei Jingkun and children can be called another beautiful scene of the conference, and the colorful children's shoes in the new season are the endless charm of the children's shoes for the consumers.
Add to the fun
Children's shoes
The heart of the world, the future.
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