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    The Pformation Path Of The Old Professional Market Of Spinning And Weaving Clothing

    2010/8/11 7:45:00 24

    Old Brand

    The old professional market has gone through the first stage of the formation of feeling and opportunity, namely, "crossing the river by feeling the stones"; relying on experience and the second stage of investment development, that is, "carrying the sampan crossing the river" stage. At present, the professional market is entering the third stage according to the planning and regulation, that is, the stage of "going to sea by ship".


    Unified standard and standard pformation


    The professional market standard is not only the construction and management standard of the professional market, but also its deep meaning includes the innovation and pformation standard of the professional market from the beginning of the production enterprise (product manufacturer) to the sales terminal (commodity consumer).

    The overall conception of the pformation of the old professional market is to achieve "theoretical consistency, functional coordination, and unified structure."

    Resources

    Sharing and duplication ".

    But at present, the pformation of the old professional market lacks the overall consideration of all aspects, levels and elements of industry, format, function and so on.

    Therefore, the pformation of the old professional market needs to choose the specific path to achieve the goal, formulate the correct pformation strategy and tactics, and need the theoretical crystallization of the overall clarity and concrete operability. It is no longer a non-standard exploratory product of "crossing the river by feeling the stones".


    In recent years, with China

    Hong Kong

    With the introduction of the regional commercial real estate mode, the professional market in mainland China has entered the era of commercial real estate.

    Therefore, there is a saying that "general merchandise management and wholesale operation".

    In fact, the essential difference between retail and wholesale is not only the hardware of the external market, but also the internal operation mode and the tax system.

    It can be seen that the seemingly identical standard is "worse than a mile."

    In the future, if the pformation of the old professional market can break through in terms of standards and standards, it is necessary to discard the traditional non-standard professional market experience indicators and the Hong Kong commercial real estate specification, but to consider adopting the American model, that is, to establish a highly specialized division of labor through the resource rich full process marketing mode. All links are completed by specialized companies, and the industry is divided into developers, investors, operators, agents, distributors and so on.

    We should establish a replicated and controllable management standard for Chinese professional market, and promote the linkage and internationalization of the specialized market with the opportunity of the pformation of the old professional market.


    Extending industries to achieve value-added pformation


    In the past, during the process of planning and reforming the old professional market, we mainly studied the stability, environment and scale of the old professional market, and always put the market's trading function in the first place. It seems that developing the market is expanding the market.

    But judging from the law of pformation of the old professional market, the gold content per unit area of the market is even more important than the market scale. That is why some market stall rents are as high as 100 thousand yuan per square meter, and some of them are in short supply.

    At the same time, with the development of the network economy, the stalls hardware of the old professional market is no longer the only commodity trading platform. The traditional advantages of some old professional markets will be fought in the environment of network economy.

    Discount?

    。

    The pformation of the old professional market will enter a new stage of industrial mode selection.


    The changing rule of 1+N in the pformation of the old professional market: there will be N in 1; No 1, N will be difficult to maintain.

    For example, the combination of Dahongmen market and fashion creative industry in Beijing; the combination of Wuhan Hanzheng Street market and cultural tourism industry; the combination of Humen garment business center and business service industry; the combination of Keqiao China Light Textile City and exhibition design industry; the combination of Shanghai World Trade mall and international purchasing industry; the combination of Beijing Muxiyuan Tian Ya clothing building and retail terminal industry; the combination of Guangzhou white horse clothing market and brand incubation industry; the combination of Guangzhou clothing market and e-commerce industry; and the integration of international trade city and capital operation industry.


    From the pformation trend of the old professional market, the producer market will further focus on the core of the market, and the distributed market will further focus on the regionalization of the market.

    In the past, we classified the professional market industry in parallel. For example, we listed the industries in different sectors of the professional market, or a professional market determined clothing, brand, logistics, tourism, convention and exhibition, shopping, fashion and other industries, but it was difficult to distinguish what is the best development and what is the key development.

    But in fact, the professional market industry is divided into layers and paths.

    Usually, we divide the specialized market industry into three categories: one is the leading industry, such as the textile and garment market, the two is the pillar industry, such as warehousing and logistics industry; three is the leading industry, such as fashion and creative industries.

    Therefore, the pformation of the old professional market industry should not only increase the market format, but also optimize the horizontal industry chain of the market, not only improve the market function, but also strengthen the vertical industry chain.


    Innovative concept and interactive pformation


    The pformation of the old professional market requires standing at a certain height to examine the trend and future of the professional market, and also need to update the concept to make the pformation of the old professional market gorgeous and brilliant.


    The author believes that the old professional market pformation first needs to follow the new concept of "New Urbanism".

    First, harmony decides survival.

    We should regard the city, block and environment in the area of the old specialized market as an economic, social and ecological organism, and the three should be co existing and flourish. The pformation of the old professional market should focus on internal renewal and improvement of organic organizations, as well as the establishment of a multi center spatial system structure and the complementary relationship between different spaces.

    Two, quality decides development.

    No matter how the pformation of the old professional market takes place, the decisive role in the development is the quality of the old professional market pformation (Commerce), not just the speed and scale of the pformation.

    Three, the environment determines the future.

    The business environment of the old professional market pformation needs a harmonious balance with the urban environment.

    Realize the sustainable development of market and city.


    Secondly, we need to innovate the new mode of "Rock era".

    The "Rock era" market complex emphasizes the platform of "sharing, freedom and image", providing more powerful business support, so that the pformation of the old professional market can achieve the priority of success through the collection of functions.

    The so-called "sharing trade resources" can be divided into two levels: first, the integration of the Rock era and the sharing of urban resources will directly promote the preservation and increment of the old professional market pformation process; two, the Rock era will focus on creating a shared space, so that the old professional market in a business circle can easily have a high standard, high style business environment and resources matching and services.


    At present, the pformation of the old professional market is in full swing.

    For example, the Beijing Tianya mansion has changed from plane to stereo; Changshu China Garment City has realized the shift from the net to the Internet; the Taobao mall of Alibaba has shifted from the Internet to the net; Hangzhou Sijiqing developed the nine Bao Sijiqing clothing market from the city center to the urban fringe; Beijing hundred glory Mall from wholesale to wholesale and zero.


    If the pformation of the old professional market can not introduce the innovation of business mode, although the professional market can temporarily enter a blue ocean, it will still be immersed in a bitter sea. Such a pformation can only be idling.

    Cross border development is an important threshold for the pformation of the old professional market. From low to high, from easy to difficult, it is: local development, cross regional development, multi regional development, and regional intensification.

    Therefore, the success of the pformation of the old professional market depends on the success of business mode choice and innovation, and also depends on the interactive relationship and interaction effect before and after the pformation of the old professional market.

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