Fan: The Winner Of E-Commerce Clothing

"Love"

This advertisement, which is endorsed by Han Han for VANCL, is now flooded with street advertisements in Beijing, and another ad campaign is another Wang Luodan advertisement.

It is understood that all customers are currently in contact with major video advertising companies.

This is 3 years ago, Lei Jun investment in "all sincerity".

Today's customers, like "extraordinary", have developed from less than 10 sales per day to more than 20 thousand sales per day, which is a nearly 300 times growth scale.

In the rapidly changing e-business sector, sales of companies with geometric growth may have become commonplace, but success or failure is often there.

However, Lei Jun's valued customers are not only the creation of the whole industry chain, but also the greatest value of the national brand under the background of China's consumption upgrading.

The gross profit of garment industry is not lower than that of software.

Lei Jun, who sold the excellent network to Amazon for 75 million US dollars, sold the excellent network as if he were a child selling a girl. Fortunately, he had the founder and partner of the outstanding network. It was also the old age. In the day of 2007, he saw another opportunity for e-commerce, which is the PPG website endorsed by Daniel Wu.

PPG has no stores and distributors, mainly through the network to sell men's shirts at medium price, and its biggest feature is that the brand of shirts is all PPG, instead of selling different brand products like Taobao mall or Jingdong mall. The former can be said to be a boutique, while the latter is a department store.

Weighing the pros and cons, Chen decided to learn the mode of PPG and copy a fan, which was approved by Lei Jun. He believed that "in the clothing industry, gross profit is absolutely no less than software."

At this time, Lei Jun saw the success of PPG besides seeing the development of the UNIQLO. This is a famous Japanese leisure brand. Its strategy is to provide fashionable casual clothes to consumers at low prices. With this, the excellent clothing store after the chain quickly defeated the entire middle and low class clothing in Japan, and the founding partner of UNIQLO became the richest Japanese after 5 years of establishment.

Seeing the success of UNIQLO and the development of PPG, Lei Jun decided to act as an angel investor for everyone.

In fact, as early as a few years ago, Lei Jun was very concerned about the mobile Internet and e-commerce. Under the drive of consumption upgrading, there was no doubt about the huge size of the e-commerce market. The excellent network once made Lei Jun go out of the box, but now the fans have aroused the courage of Lei Jun to fight again.