Safeguarding Independent Intellectual Property Rights &Nbsp; Improving Standard Productivity Is Imperative.

August 13th, recently, a senator from the United States proposed innovative design and protection.

Intellectual property is an intangible property right. It refers to the achievement of intellectual creative labor and is a right enjoyed by intellectual workers according to their results.

Chinese footwear enterprises are following the trend of the times and increasingly taking the acquisition, management and protection of intellectual property as the core content of participation in economic globalization cooperation and competition.

With the rapid development of knowledge economy and the acceleration of the process of economic globalization, the protection of high-tech independent intellectual property rights is increasingly becoming an important means of international competition and non-tariff barriers. It has become an important means for all countries to deal with international economic, technological and trade issues.

To cope with this challenge, China's shoe manufacturers are paying more and more attention to intellectual property rights protection and taking corresponding measures. For example, some shoe companies take the initiative in international competition by taking the road of independent intellectual property rights; some shoe companies actively apply for patents at home and abroad, create famous trademarks both at home and abroad; some shoe enterprises pay attention to the training of intellectual property talents, and strive to build a high-level professional personnel who are proficient in intellectual property rules at home and abroad; more shoe companies begin to increase capital investment, develop core technologies, and continuously improve their ability of independent innovation.

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Attach importance to technology

Through the establishment of technology centers and R & D institutions, efforts should be made to increase investment in technological development and enhance the capability of independent innovation. In order to ensure the independent R & D, introduction, digestion, absorption and re creation of technological equipment and key common technologies, shoe enterprises should have certain safeguards and inputs to R & D funds, and strive to form independent intellectual property rights and core technologies.

At the same time, shoemaking enterprises should reform the R & D institutions in various ways in terms of system and operation mechanism, so as to improve their ability of independent innovation and adapt to the needs of international new product technology innovation.

Implementing technology standard strategy and improving brand added value

The level of standardization in China differs from that in developed countries for 30 years, and the situation of high technology and other fields being controlled by others has not been fundamentally changed.

As an important index to measure the productivity of a country, the standard is very important in standardizing the quality level and guiding the development of technology. Without good standards, it is impossible to have good products.

Moreover, the standard itself is also a product.

As the saying goes, "first-class shoe companies sell standards, second class shoes sell brands, and three shoe companies sell products."

Standards have become the commanding heights of marketing. Whoever owns the standard can own the market.

It can be seen that from the perspective of national economic development or from the perspective of the development of shoe enterprises themselves, it is urgent to improve the standard productivity.

Implementing brand strategy and establishing incentive mechanism for talents

We should strengthen the building of talents and improve the personnel support system for brand building.

We should further improve the talent policy, cultivate, introduce and hire advanced talents in brand management and technological innovation, take brand knowledge and brand management as the strategic goal of long-term development of shoe enterprises, enhance the brand awareness of shoe business operators, give full play to the important role of professional talents in brand creation, brand management and brand promotion; through cooperation with tertiary institutions and relevant organizations, carry out training in brand knowledge, brand management and related laws and regulations, so as to enhance the licensing and brand operation level of footwear enterprises.

At the same time, footwear enterprises should implement the brand strategy as an important resolution of the company through the form of the company strategy meeting, and carry out it in all departments. Through the establishment of a patent and trademark management system, the independent innovation and product research and development will be reconstructed, and the advantages of intellectual property rights will be reconstructed, so as to consolidate and protect their intangible assets.

Many shoe companies in China are still low in technological innovation and R & D, and are in a state of "manufacturing" without "creating".

Many shoe enterprises attach great importance to the declaration of scientific research results, and do not attach importance to patent applications.

Lack of experience in using intellectual property protection system to participate in market competition has led to frequent occurrence of intellectual property lawsuits.

All these require the establishment of a complete intellectual property protection system by the majority of shoe enterprises, and the establishment of specialized intellectual property institutions to enhance the awareness of all employees' intellectual property rights protection, and comprehensively promote the implementation of intellectual property protection by shoe enterprises.