Turtle Dragon Children'S Wear
For several years,
Tortoise Dragon
,
Ava
Children's wear brands are famous.
Children's wear
With the meticulous cultivation of designer Zhang Chongwei, with more distinctive brand style and accurate market positioning, more and more people have gained recognition and trust.
Today's turtle dragon and Ava's clothing is a witness to childhood in the eyes of innocent children, and even more people add a happy and a dream.
Turtle dragon fight to lead the children's wear
market
Nowadays, the consumption of children's clothing in China has increased by more than two figures.
Children's wear
Has become a new growth point in the development of the clothing industry. With the further improvement of family income and the gradual realization of a well-off standard of living for urban residents, the consumption demand of Chinese children's clothing market has shifted from the practicality that used to satisfy the basic life to the pursuit of beautiful fashion. Some economically developed cities, consumers' demand for children's clothing has been trending and branding.
The pattern of children's wear market is that foreign brands and domestic brands account for half of the total.
Only 30% of the domestic brands have their own brands and are stationed in 123 cities, and more and more parents are willing to choose brand children's clothing for their children.
Talented children's wear designer has become the leader of this large children's wear stage. Toronto is the leader in the battle to get out of the big wave. BMW has focused on subdividing children's clothing market and has a clear market position. In the long term market competition, it has gradually established and consolidated the reputation and status of its famous product, and has finally become a big winner in today's competitive children's clothing market.
Qingdao BMW special Clothing Co., Ltd. is a professional garment research and development company.
Design
A professional clothing company integrating export and domestic sales, owns BMW special menswear and tortoise dragon and Ava children's wear brand.
In 2005, "turtle dragon" children's casual wear has been pushed to the domestic and foreign markets as a brand of high-end children's clothing. Since its inception, the brand has been adhering to the principles of novelty, pragmatism and trustworthiness in accurately grasping the brand style and market positioning.
Constantly introducing scientific management system, marketing system and marketing principles, and marketing networks all over Beijing, Harbin, Guangzhou, Hangzhou, Chongqing and Chengdu.
Now, Toronto has a unique one.
brand
To promote animated films, this unexpected move is the finishing touch of BMW's extension from children's clothing brand to animation culture industry.
They creatively put children's clothing as a derivative to the animation industry, and catered to the national theme for the animation industry.
BMW's children's clothing brand and cultural industry are the most powerful force of children's clothing culture.
BMW has fully developed turtle dragon children's leisure.
clothing
Brand overseas market, products exported to the United Kingdom, the United States, Germany, Holland, Denmark, France, South Africa, China, Hongkong and other countries and regions, so far, domestic and international sales volume of 350 million yuan.
The connotation and fashion of Zhang Chongwei's exclusive tortoise Dragon
Zhang Chongwei, director of turtle dragon design, is legendary.
Zhang Chongwei walked on to today because of a insistence.
He has worked in the foreign trade department for 20 years, from the "barter trade" stage to his own independent children's clothing brand. This road is full of hardships, but it is precisely because of this that Zhang Chongwei has gained the value of life.
Zhang Chongwei really chooses children's clothing as his long-term design.
Cause
It was born in two years with two companies in Italy.
This can also be said to stimulate and reflect on his past design concepts. The more than 100 children's clothing designs launched by Italian company every season can sell well and be recognized by consumers without any suspense, which further strengthened Zhang Chongwei's confidence in the field of children's clothing.
"A good brand is money that can not be bought," Zhang Chongwei said.
To do a good job in children's clothing brand, the factors that need to be considered can be said to be omnibearing.
The unlimited market of children's clothing and the essence of design are the best interpretation of Zhang Chongwei's insisting on going to today.
Toronto brand has a rich connotation, from the fabric of clothing to the market, are controlled by Zhang Chongwei.
brand
On the industrial chain.
The fabric used by tortoise is made from weaving to finishing, and is made into ready-made garments.
Because he knows that the fabric upstream will directly affect the design results.
If you want to be your own master, you can control the market more calmly.
{page_break}
The product positioning and characteristics of turtle dragon brand are different from nature. Today, it seems that most of them originate from the rich experience of director Zhang Chongwei and other interpretations of children's clothing.
First, Toronto is positioned in the European English style, which lays a rich cultural connotation for the high-end development of the brand. It is internationalized without losing the traditional Chinese culture.
Moreover, the brand positioning of the consumer group is aimed at the design of high-end children's clothing for children aged 3 and ~11. The new design concept of "fashion, sports, leisure, health and vitality" is rooted in the brand style of turtle dragon, and the children's clothes designed are mostly lively, noble and fashionable.
Everywhere, "BMW has no borders, no limits on happiness".
Culture
The concept of tortoise is the integration of Oriental culture with the simplicity and generosity of western culture. Zhang Chongwei interprets the meaning of fashion of children's clothing with his unique angle and integrates fashion elements perfectly.
His other magic weapon is to be able to drive light and use modern technology, and discover and use healthy and environmentally-friendly fabrics to create an unreplicable fashion language for his design.
- Related reading
- Man | 2008581948
- Man | Two Billion Eight Million Five Hundred And Eighty-One Thousand Nine Hundred And Thirty-Four
- Man | Two Billion Eight Million Five Hundred And Eighty-One Thousand Nine Hundred And Twenty-Three
- Man | Two Billion Eight Million Five Hundred And Eighty-One Thousand Nine Hundred And Eleven
- Man | 2008581859
- Man | Two Billion Eight Million Five Hundred And Eighty-One Thousand Eight Hundred And Fifty
- Man | 2008581841
- Man | Two Billion Eight Million Five Hundred And Eighty-One Thousand Eight Hundred And Thirty-One
- Man | 2008581818
- Man | 2008581810
- Guangdong Children'S Wear Designer: Works Should Be Consistent With The Lifestyle Of Consumers.
- Tanabata Gift: Listen To The Symphony Of Love Blooming
- Jinjiang Men'S Clothing Enterprises "Bright Sword" To Enhance The "Status Of Rivers And Lakes"
- The Road Of Domestic Sales Of Garment Industry In Zhejiang Remains To Be Developed
- When Clothes Meet Ipad
- Shanxi Love Tanabata, Loudly Say Love And Passion Taobao
- Shanghai's Clothing Market: Cotton Prices Rise I Do Not Rise
- Send Her Swan Ceramics To Witness Your Faithful Love.
- Textile Machinery Industry Speeds Up Technology Upgrading
- Tanabata: The Key Points Of Mastery And His Sweet Street