Guangdong Children'S Wear Designer: Works Should Be Consistent With The Lifestyle Of Consumers.

Profile:

Luo Wei, graduated from the clothing design of Guangzhou University, has devoted himself to the research of fashion trend and fast fashion mode in recent years. He is concerned about the trend from the prediction to the complete application system of terminal retail. He is currently the chief designer of a fashion children's wear in Shenzhen.

Urgent need to improve their own quality

Reporter (hereinafter referred to as the record): more and more voices complain about the homogenization of children's clothing products. What kind of stage is our designer's quality at present?

Luo Wei, from China (hereinafter referred to as "bug"): China

As everyone knows,

Reporter: just now you talked about the late start of Chinese children's wear design. Quite a few designers haven't formed their own design style. So what's the difference between domestic and foreign designers?

Small insects: the popularity of some children's wear designers has been bustling for several years in the circle, but Liao Liao has been known outside the circle, and abroad is just the opposite. Because of the combination of marketization and strong personal consciousness, many domestic designers have not been able to sell their clothing well, and the sales volume of our designers is not good. This is that our designer's works do not combine with the market, but the clothes that seem to have market awareness are lacking in the unique style. Therefore, the aesthetic value and practicality of the clothes are equally important. Foreign designers do better than us, which is inseparable from their comprehensive quality. Besides, there are differences in media packaging propaganda. Overseas designers pay more attention to the packaging and promotion of self image in this respect.

Half is seawater and half is fire.

Reporter: can Chinese children's wear designers really go out of the country and go to the world stage?

Small insect: I think this is mainly from two aspects: first, children's clothing industry is economic and cultural, so a sword in Chinese designer's hand is Chinese culture. With the rapid development of Chinese economy, Chinese culture will occupy a very important place in the future international market. Combining Chinese fashion with Chinese fashion, Chinese designers have certain advantages. But the world fashion center, such as Paris, New York and Milan, is the product of developed countries. This is the economic law. It is a long process for the developing countries, especially the faulting Chinese clothing industry, to catch up with others in a certain period.

Reporter: does the success of our designers in Japan and Korea bring us inspiration?

The name Road, which can be called "Japan and South Korea style", is almost a sample of Chinese designers. As a native designer, Japanese culture is very similar to Chinese culture. Similar culture is reflected in clothing, such as "Hanfu and Tang costume". This is a very characteristic Oriental dress culture, that is, graphic design. Think carefully about the Japanese "kimono" and Chinese "Hanfu". This peculiar way of cutting and wearing styles makes western people feel mysterious and mysterious. The modern Japanese masters of clothing combine this "plane cutting" idea with modern costumes and push them to "Paris". The typical representative of the world is Lssey Miyake. Bug: Korean and Korean designers in the world

This "wrinkle master" has made the Oriental dress beautiful and mysterious in front of Westerners. He is the first Oriental master to push the local culture and Japanese culture to the world.

Therefore, Chinese fashion designers should learn to create new ideas, learn the spirit of "lifelong plucking", learn to create new fabrics, new dress concepts, and end their passion for local dress, so that the future of Chinese clothing will survive.

Reporter: how do you understand the concept that consumers' wishes are vague?

Bug:

Strong enough to survive

Reporter: how can designers become the real guide of market popularity? How can we fit in with consumers' wishes?

Worm: the agreement between designer's work and consumer's desire is largely a consensus and resonance on the premise that the understanding of life style is consistent.

We know that it is impossible for a designer to reach a consistent understanding of the consumer groups at all levels. Understanding and consistency can only involve the designer's "positioning" problem for some consumers. Designers must set a good place and identify a certain type of consumer group. It is necessary to go deep into these consumer groups to conduct in-depth investigations, including working there, entertainment, and what style of style they like, in order to identify certain types of consumer groups at the age level and economic income.

Reporter: there are different opinions about whether Chinese designers can walk on the international stage. What do you think is the decisive factor?

Small insects: whether Chinese designers can walk on the international stage can finally be reflected in whether China's clothing and accessories can walk on the international stage. The problem of clothing brand involves not only designers, but also enterprises. The primary problem is to make the technical content of Chinese products more vigilant, solve the pollution problems and harm to the human body. Secondly, the designers of children's clothing in China should lay a solid foundation in the school, combine the school's educational system with enterprises and combine with the market, so that Chinese fashion designers should have solid knowledge of fashion modeling. Besides graphic design, they also need to have three-dimensional modeling skills so that they can express their ideas and express their design thinking through their own hands.

In this way, the quality of the mainstream of China's design is improved and the quality of Chinese enterprises is strengthened. It is very promising for Chinese clothing to enter the international stage.