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Wang Xiangyi Spit Hard: The Average Price Of Each Pair Of Shoes Is 3 Yuan.

2010/8/12 19:49:00 63

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A brand in Jinjiang, Xi'an

Agent

When Wang Xiangyi held the 2011 spring summer order meeting, he came to Jinjiang to see the goods and order.

But the price of shoe products at the order meeting makes him feel pressured. The average price of each pair of shoes is 3~5 yuan.

Wang Xiangyi spat hard: the wholesale price of a pair of shoes should be 3~5 yuan, which means that when the shoes are sold to the market, the price will go up to 6%~10%, plus the increasing store and manpower cost. There will be only a little profit. If it is not done well, the inventory problem will become more severe.

In fact, brands like Wang Xiangyi are so stressed.

Agent

There are many people who share a common character. Most of these agents are running some small or medium-sized brands that are just starting or developing.

Originally, in the market, these brands are not well-known enough, and the differentiation of products is not obvious. Isn't the current price increase even worse for the market development that originally existed in the cracks? However, as a head office, this can only be a reluctance act under reluctance.

According to Li Yong, executive director of flying International Holdings Ltd., influenced by the price fluctuation of international raw materials, the rubber shoe soles were the first to raise prices since the beginning of this year. Immediately after that, shoe making materials and accessories, including leather, microfiber leather, mesh fabric, and so on, have risen in different degrees. 7788, the cost of shoe materials has risen by up to 10%~15% this year, which does not include the increasing labor cost.

Up to now, the wages of workers have risen by almost 20%.

Rui exhibition shoe material

Ding Ruizhan, general manager of the limited company, said that on the one hand, the cost of shoes and manpower has been rising steadily; on the other hand, because factories and brands are still in development stage, they can not form scale effect and lower costs. In this way, small and medium-sized brands have to be forced to raise prices to meet the needs of survival.

Of course, the rise is not just about these small and medium-sized brands.

A few days ago, XTEP International Holdings released the relevant data of the XTEP brand's fourth quarter ordering conference in 2010.

Data show that in various product lines, the number of key series of orders based on running shoes has increased significantly, an annual increase of 43%, which not only increased the number of 30%, but also increased the overall average selling price by 10%.

In fact, according to Anta's 2009 earnings report at the beginning of this year, Anta's average price of footwear and clothing increased by 6.8% and 6.3% respectively last year.

According to market research, 31st degree, Hongxing Erke, PEAK and so on have increased the selling price to some extent on the market.